By: RH When starting a new website many developers use Google Adwords to drive traffic to their site. Many think you just pick the keywords where you want your ads to show and set a budget. Google assigns a quality score which can be quite complicated to figure out on your own. There are many […]
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The Most Expensive Keywords – Google October 2012
By: RH The Most Expensive Keywords – Google October 2012 Fetch123.com put out a list of the most expensive Google keywords updated for October 2012. The stats also include the number of monthly searches for each keyword, these were not exact searches but broad. Free Domain Names shows 90,000 broad searches but only 9,900 exact […]
Continue ReadingPPC Guide for Small Business Owners
By: RH PPC for Small Business Owners Most small business owners are not too familiar with PPC when they first get online. After a little time most sign up for Google Adwords. Running successful campaigns most find out are a lot more complicated than picking a keyword and setting a budget. Copper Bridge Media put […]
Continue ReadingInternetRetailer.com: Search Marketing Survey
By: RH Internet Retailer: Search Marketing Survey InternetRetailer.com did a survey that had some interesting points in that those surveyed see Bing on the upswing and have some concern about more changes from Google. From InternetRetailer: This year's Internet Retailer survey on search marketing, conducted in June, attracted 128 responses, of which the majority—64.4%—came from […]
Continue ReadingThe Keyword Research Cheat Sheet
By: RH Keyword research can be daunting, especially for those new to the world of SEO. Fear no more — this handy infographic sums it all up in one “cheat sheet”. You’ll learn about transactional vs. informational keywords, grouping, keyword difficulty metrics, segmentation, volume vs. competition, trend data, and steps you can take to start […]
Continue ReadingThe Numb3rs Behind the Search
By: RH An illustrated look at the "Who,What,Where and How" For those who spend time analyzing search data for their websites or SEM campaigns its worth reading Courtesy of Steady Rain
Continue ReadingPaid search and clicks up big to start the season
Laurie Sullivan wrote a piece detailing the strong start to the holiday season as far as paid search goes. From the article: Both paid-search spend and clicks rose this holiday season compared with last year. Marketers spent 128% more, driving up consumer clicks. In fact, clicks rose 87% on Thanksgiving Day compared with a year […]
Continue ReadingWhere search marketers will put their money
Laurie Sullivan highlighted a report that details where retail marketers plan to put their money for the holidays and the new year. The report showed that 30% is slated for paid search, which should mean there is a healthy amount of dollars flowing into the space that matters for domainers. Domainers monetizing through parking pages […]
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