Laurie Sullivan wrote a piece detailing the strong start to the holiday season as far as paid search goes.
From the article:
Both paid-search spend and clicks rose this holiday season compared with last year. Marketers spent 128% more, driving up consumer clicks. In fact, clicks rose 87% on Thanksgiving Day compared with a year ago, according to Performics. Marketers spent 120% more to drive up clicks on Black Friday this year, to 65%. Cost per clicks (CPCs) rose steadily throughout the week, to 34% year-over-year on Black Friday.
Mobile comprised more than 20% of Google paid-search clicks on Thanksgiving Day and Black Friday, according to Performics. The company predicts that mobile paid search will make up 25.4% of all clicks – both desktop and mobile – in December 2011.
Read the whole article on MediaPost
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