Erin Sagin wrote an article on the WordStream blog about 5 keyword search tools all online marketers should be using. These tools can also be helpful to domain investors for things such as developing long tail domains, setting keywords for parking and to look for similar names to shore up an investment in a certain […]
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Search Engine Watch: “U.S. Paid Search Spend Continues Rising in Q3 2013”
By: Raymond Hackney Search Engine Watch put together a nice look at the continued increase in paid search. Drawing from a number of sources the article is well worth a read. From the article: Several recent Q3 digital marketing reports offer a healthy roundup of U.S. paid search spending and a positive outlook for the […]
Continue ReadingConfusion Around Sedo’s Privacy Update Email
By: Raymond Hackney Sedo sent out an email today that has created some confusion. First there was the thought by some that it was a spoof email, the email is legit, you can see that Sedo is listed as a reference by Artegic. Dear Raymond, We’ve recently made some changes to our Privacy Policy and […]
Continue ReadingGlobal PPC Spend Up 15 % in the First Quarter
By: Raymond Hackney Kenshoo is out with their Global Search Advertising Trends Report and it showed search advertisers spent 15% more globally year-over-year in Q1 with click volume rising by 21% and click-through-rate increasing by 62% A couple highlights from the report: Global click-through-rate (CTR) and click volume spike Q1 2013 global CTR reached 1.68% […]
Continue ReadingPark Logic Explains Upcoming Google Parking Changes
By: RH Michael Gilmour from Park Logic put together a very informative and important video on coming changes to parking. Members of InternetTraffic.com last week got an email where they had to provide a verification for the names they own. Gilmour points out how many high paying advertisers are not available to parked domains, these […]
Continue ReadingParking Industry….. It’s not dead…it just needs a kick in the butt from you!
By: Richard Saperstein Parking Industry….. It's not dead…it just needs a kick in the butt from you! First off I would like to thank HybridDomainer.com for asking me to give my feedback and advice on the topic of domain parking. Some of you might be wondering “What qualifies this guy to give me advice on […]
Continue ReadingInternetTraffic becomes more flexible for smaller portfolios
By: RH Frank Schilling's Internet Traffic has certainly been one of the best things to come along for domainers in a long time. The parking platform along with the sales platform at DomainNameSales.com is really a great asset to the domaining community. With Frank opening the platform to more and more domainers that don't possess […]
Continue ReadingPaid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012
By: RH Search Engine Watch posted an article about slowing growth in the paid search segment. Its interesting that part of the lower CPC's comes from lower mobile clicks. When we interviewed Donny Simonton from Voodoo we asked him if there were lower payouts on clicks from mobile. Donny said: We usually classify traffic into […]
Continue ReadingPPC Guide for Small Business Owners
By: RH PPC for Small Business Owners Most small business owners are not too familiar with PPC when they first get online. After a little time most sign up for Google Adwords. Running successful campaigns most find out are a lot more complicated than picking a keyword and setting a budget. Copper Bridge Media put […]
Continue ReadingPaid search and clicks up big to start the season
Laurie Sullivan wrote a piece detailing the strong start to the holiday season as far as paid search goes. From the article: Both paid-search spend and clicks rose this holiday season compared with last year. Marketers spent 128% more, driving up consumer clicks. In fact, clicks rose 87% on Thanksgiving Day compared with a year […]
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