Laurie Sullivan highlighted a report that details where retail marketers plan to put their money for the holidays and the new year. The report showed that 30% is slated for paid search, which should mean there is a healthy amount of dollars flowing into the space that matters for domainers.
Domainers monetizing through parking pages want to see healthy budgets for ppc to display ads on their parked pages.
Taken from the article :
The report — "Surviving the Current Market Mania with a Solid 2012 Plan," released Monday — looks at where 110 retail marketers participating in the survey will invest budgets in 2012. Lauren Freedman and an e-commerce consultancy e-tailing group led the survey, sponsored by Bronto Software.
When marketers were asked how they are likely to allocate holiday and 2012 online and cross-channel marketing budget, 30% said they would invest in paid search, followed by email at 18%; search engine optimization (SEO), 11%; affiliate marketing, 9%; retargeting and behavioral targeting, 8%; comparison shopping engines, 7%; mobile, 4%: and other, 5%.
Marketers said they see changes afoot to revenue that ecommerce and cross-channel initiatives and tactics will contribute. Thirty-one percent said they see a significant increase from SEO; 30% from mobile; 22%, email; 22%, paid search; social media, 14%; affiliate programs, 13%; and catalog and direct mail, 8%.