Erin Sagin wrote an article on the WordStream blog about 5 keyword search tools all online marketers should be using. These tools can also be helpful to domain investors for things such as developing long tail domains, setting keywords for parking and to look for similar names to shore up an investment in a certain niche. Only 4 of the 5 tools can be used for our purposes as one related to the websites … [Read more...]
Most Expensive Keywords on Bing
WordStream put together a look at the most expensive keywords on Bing. They did this years ago for Adwords and I imagine the results would be similar today. No surprise the list is led by legal related names. Now, keyword prices are going to vary a lot by position; the figures you'll see below reflect the cost you could expect to pay per click in the top position. We grouped those 10 million keywords … [Read more...]
Matt Cutts Answers: Are All Comments With Links Spam ?
By: Raymond Hackney Matt Cutts discusses whether or not all comment links are spam and suggests that people always use their real name when leaving a comment. He also mentioned that if these links make up too much of your link profile then it could be looked at as a link scheme. The main takeaway is to not use a keyword as your name when leaving a comment, even if the comment is on topic and adds value to … [Read more...]
A Look at Google’s Hummingbird
By: Raymond Hackney Last month, Google announced a major search algorithm release called Hummingbird. Here is an illustrated look at Hummingbird. Courtesy of WebHostFace … [Read more...]
A look at the Pros and Cons of the Google Keyword Planner and other options for keyword data
By: Raymond Hackney Ebrandz takes a look at the pros and cons of the new Google Keyword Planner and some other competing services to be used for keyword data. Moz.com also did a good article last month about the pros and cons of using the Google Keyword Planner. From the article: While far from a perfect tool (seriously skewed toward "commercial intent," not always inclusive of trend … [Read more...]
Search Engine Watch: “U.S. Paid Search Spend Continues Rising in Q3 2013”
By: Raymond Hackney Search Engine Watch put together a nice look at the continued increase in paid search. Drawing from a number of sources the article is well worth a read. From the article: Several recent Q3 digital marketing reports offer a healthy roundup of U.S. paid search spending and a positive outlook for the remainder of 2013. Insights from RKG, IgnitionOne, and Kenshoo show growth in various … [Read more...]
The 10 Best Alternatives to the Google AdWords Keyword Tool
By: Raymond Hackney The 10 Best Alternatives to the Google AdWords Keyword Tool e2m Solutions put together a list of sites that may help with the retirement of the Google Keyword Adwords Tool. The author was clear to point out: These are not alternatives to the AdWords Keyword Tool on their own, but each of them performs some function of the AdWords tool in its own unique way, and all of them aid and abet … [Read more...]
Global PPC Spend Up 15 % in the First Quarter
By: Raymond Hackney Kenshoo is out with their Global Search Advertising Trends Report and it showed search advertisers spent 15% more globally year-over-year in Q1 with click volume rising by 21% and click-through-rate increasing by 62% A couple highlights from the report: Global click-through-rate (CTR) and click volume spike Q1 2013 global CTR reached 1.68% compared to 1.04% in Q1 2012, a dramatic 62% … [Read more...]
Search Engine Watch: How to do Awesome SEO Keyword Research for a Standard Website
By: RH Richard Kirk wrote an interesting and in depth artcle on SearchEngineWatch.com. The article is a good primer for those looking to start out doing SEO on their own and want some steps to follow with regard to which keywords to optimize for. One interesting point from the article is worth reading for domainers who rely on the Google Keyword Tool. From the article: But First, a Note on Search … [Read more...]
How To Improve Google Adwords Quality Scores
By: RH When starting a new website many developers use Google Adwords to drive traffic to their site. Many think you just pick the keywords where you want your ads to show and set a budget. Google assigns a quality score which can be quite complicated to figure out on your own. There are many factors that play into the quality score. I know a few years ago when I ran my first campaign using adwords that I … [Read more...]
