.Now was a domain name extension that got a fair bit of buzz on X in 2025. The extension had 232 reported domain sales for $473,300. Average sales price came in at $2,040.
Below I listed the top 10 .now domain name sales. One thing that stood out was only two names even changed their dns since being reported sold. Ai.now is at DN.com listed for resale. This name comes with a hefty renewal fee of $17,765 according to Tian.hu.
I dig Watch.now that’s an excellent name in my opinion. Of course .now got a boost with MSNBC changing their name and website to MS.now.
It will be interesting to see if .now picks up momentum in 2026.
Top 10 .now domain sales in 2025
| Domain | Price | Date | Venue |
|---|---|---|---|
| watch.now | 79,988 USD | 2025-07-16 | TOP.DOMAINS |
| love.now | 79,499 USD | 2025-07-07 | TOP.DOMAINS |
| titan.now | 26,496 USD | 2025-12-23 | DN.now / Atom.com |
| ai.now | 25,000 USD | 2025-07-30 | LaserAI.com |
| peace.now | 25,000 USD | 2025-07-10 | Atom.com |
| sign.now | 15,359 USD | 2025-07-07 | Atom.com |
| hungry.now | 14,892 USD | 2025-07-14 | New.Life / Atom.com |
| pure.now | 12,999 USD | 2025-07-19 | Atom.com |
| rare.now | 11,359 USD | 2025-07-01 | Rebrand.now / Atom.com |
| equity.now | 10,000 USD | 2025-12-14 | Atom.com |
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