Digital ad spending continues to remain strong. A new report out shows that the ad market overall expanded for a 14th straight month, this represents a rise of 60% Over April 2020’s low. The data, which comes from U.S. Ad Market Tracker, a collaboration of Standard Media Index and MediaPost. From the article: Digital media […]
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Utilizing Advertising Assets Can Make You Less Reliant On Advertising Expenditures
In running a business, large or small, one quickly becomes very aware of the benefits of advertising as well as its high cost. There are many advertising mediums to choose from, including television, print, radio, outdoor advertising, pay-per-click and more. National TV advertising requires very deep pockets. The cost of creating and producing each commercial […]
Continue ReadingMost Expensive Keywords on Bing
WordStream put together a look at the most expensive keywords on Bing. They did this years ago for Adwords and I imagine the results would be similar today. No surprise the list is led by legal related names. Now, keyword prices are going to vary a lot by position; the figures you’ll see below reflect […]
Continue ReadingAdblock Wants Some Input On What Ads Twitter Shows
By: Raymond Hackney There is a piece on Venture Beat that discusses Ad Block offering some kind of arrangement with Twitter on which ads to block and which they would essentially "White list". From the article: Popular web ad-blocking service Adblock made an interesting offer to Twitter this morning: Only sell ads we like, and […]
Continue ReadingThe Early History of Online Advertising
By: Raymond Hackney Here is an illustrated look at the early days of Online Advertising. One thing not mentioned in the infographic that I found interesting in other research was that Google initially wanted to do a deal with Bill Gross but could not come to terms on a deal. They went ahead with Adwords […]
Continue ReadingDigital Ad Spending Statistics and Trends
By: Raymond Hackney Digital Ad Spending Invesp put together this infographic looking at digital ad spending forecasts out to 2016. After search its banner ads that are still the number two format for attracting ad dollars. Courtesy of Invesp
Continue ReadingA Brief History of Advertising
Since so much of this business centers around advertising, I thought this was a nice piece to post on the History of Advertising. Source
Continue ReadingAdvertisers Guide To Mobile
By: RH Advertisers Guide To Mobile Courtesy of Start App
Continue ReadingThe Future of Online Display Ads
By: RH The Future of Online Display Ads The Bits section of the New York Times covered Google getting ready to overtake Facebook in display advertising. Google is set to overtake Facebook in earning money from display ads, making it the leader in all three types of digital advertising — search, mobile and display. That […]
Continue ReadingOnline Advertising Stats for the U.S.
By: RH U.S. Online Advertising Statistics Invesp has put out a report that details the breakdown of ad stats by search,platforms and other categories. No surprise that Google led the way by a big margin in search. The projections out to 2014 show Google gaining share to 79.8 % vs 74.4 % in 2011. Microsoft […]
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