Startup naming trends – a return to literal and proper spelling? Stephen Moore over at Marker wrote an interesting article on a return to proper spelling in the world of startups. He goes into the practice of disemvoweling and how it became a thing in the previous decade. He writes: In 2010, Flickr co-founder Caterina […]
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Since Covid it looks like there is a greater demand for “business naming”
Darpan Munjal founder of Squadhelp, tweeted out some info on keywords and Google Trends. Good news for Darpan, business naming search volume is up in the 40 to 60 percent range post Covid. That’s kind of the sentiment Jason Calacanis shared in the podcast with the founder of Ritual. Some businesses are really up during […]
Continue ReadingThe year of the noun when it comes to startup naming trends?
Crunchbase published an article yesterday on how startup names are becoming less silly. They tweeted out: Call it the year of the noun. Funded startups are choosing brands made up of recognized words or names that describe what they do. Some see this as a goodbye to BrandBucket type made up or invented names. Others […]
Continue ReadingBrandable Domain Names: Marketplaces Must Evolve Search Algorithms To Improve Discovery
Darpan Munjal wrote a very good piece over at Squadhelp on how to show up better in results. Years ago there was a big discussion on why some members names showed up on BrandBucket under popular categories. When some saw certain names that say, were not related to tech showing up in the tech category. […]
Continue ReadingSquadhelp.com announces White Label Domain Marketplace, A New Game-Changing Offering For Domain Sellers
Squadhelp is introducing a white label solution that looks pretty cool at first glance. Setting up the Marketplace takes less than 10 minutes, and it comes pre-configured with powerful features such as Instant Search technology, AI based Domain Recommendations and modern, beautiful landing pages that are optimized for conversion. The entire Marketplace is custom branded: […]
Continue ReadingExperts pick: Top Phrases Business Names
Kathleen Krause published a piece on Squadhelp where I guess their branding experts picked their top phrases. If you are finding it hard to sum your company up into one, catchy word, see if you can do it in a phrase! Have some fun with it and try to create a collection of words that […]
Continue ReadingSquadhelp releases some marketplace stats and insight
Squadhelp produced a great report that looks at the last 6 months of data at the naming marketplace. First thing that stood out, “May 2020 resulted in record number of domain sales (40% higher than any previous month).” Over 45% of all sales were for domains that were listed on Squadhelp.com for less than 6 […]
Continue ReadingMerrill Corporation Rebranding to Datasite
Merrill Corporation is a SaaS-based technology platform for the M&A community. They are now rebranding to Datasite. They do have the matching .com datasite.com. They explained the reasons for the rebrand in a press release. The new brand identity was created to better reflect the completion of the company’s 2018 digital transformation, which included divesting […]
Continue ReadingBig changes at Brandpa
Brandpa.com another player in the brandable marketplace space announced some new changes today. Check out the full article which has a lot of illustrated examples and pics. From the article: New sellers and new pricing For over six months we had stopped accepting new sellers onto Brandpa. As of now, we’ll be accepting new ones. […]
Continue ReadingWithin moves from .com to .co
Within describes themselves as a personal branding company and are leaving .com for a .co. The company had been using AgencyWithin.com but has now moved to the shorter, one word domain name, Within.co. AgencyWithin.com was registered in 2015 when the company was founded. There is also a company running on the domain hack With.in, Within […]
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