Crunchbase published an article yesterday on how startup names are becoming less silly. They tweeted out: Call it the year of the noun. Funded startups are choosing brands made up of recognized words or names that describe what they do. Some see this as a goodbye to BrandBucket type made up or invented names. Others […]
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Brandable Domain Names: Marketplaces Must Evolve Search Algorithms To Improve Discovery
Darpan Munjal wrote a very good piece over at Squadhelp on how to show up better in results. Years ago there was a big discussion on why some members names showed up on BrandBucket under popular categories. When some saw certain names that say, were not related to tech showing up in the tech category. […]
Continue ReadingSquadhelp.com announces White Label Domain Marketplace, A New Game-Changing Offering For Domain Sellers
Squadhelp is introducing a white label solution that looks pretty cool at first glance. Setting up the Marketplace takes less than 10 minutes, and it comes pre-configured with powerful features such as Instant Search technology, AI based Domain Recommendations and modern, beautiful landing pages that are optimized for conversion. The entire Marketplace is custom branded: […]
Continue ReadingExperts pick: Top Phrases Business Names
Kathleen Krause published a piece on Squadhelp where I guess their branding experts picked their top phrases. If you are finding it hard to sum your company up into one, catchy word, see if you can do it in a phrase! Have some fun with it and try to create a collection of words that […]
Continue ReadingSquadhelp releases some marketplace stats and insight
Squadhelp produced a great report that looks at the last 6 months of data at the naming marketplace. First thing that stood out, “May 2020 resulted in record number of domain sales (40% higher than any previous month).” Over 45% of all sales were for domains that were listed on Squadhelp.com for less than 6 […]
Continue ReadingMerrill Corporation Rebranding to Datasite
Merrill Corporation is a SaaS-based technology platform for the M&A community. They are now rebranding to Datasite. They do have the matching .com datasite.com. They explained the reasons for the rebrand in a press release. The new brand identity was created to better reflect the completion of the company’s 2018 digital transformation, which included divesting […]
Continue ReadingBig changes at Brandpa
Brandpa.com another player in the brandable marketplace space announced some new changes today. Check out the full article which has a lot of illustrated examples and pics. From the article: New sellers and new pricing For over six months we had stopped accepting new sellers onto Brandpa. As of now, we’ll be accepting new ones. […]
Continue ReadingWithin moves from .com to .co
Within describes themselves as a personal branding company and are leaving .com for a .co. The company had been using AgencyWithin.com but has now moved to the shorter, one word domain name, Within.co. AgencyWithin.com was registered in 2015 when the company was founded. There is also a company running on the domain hack With.in, Within […]
Continue ReadingBambu raises money and moves from a .life to a .co
Bambu who describes themselves as a global leader in digital wealth technology, is rebranding. The company went out and raised some money and now is moving from the .life extension to the .co. Leading financial institutions around the world have adopted Bambu’s technology, making wealth management digital and simple. According to an article on Hubbis […]
Continue Reading4 Common Brand Naming Myths
Squadhelp published an article “4 More Common Brand Naming Myths” Justin Cabrera delved into 4 areas of domain names and branding that is worth a read. The one the might be the most interesting for domain investors revolves around short names. Many believe shorter the better. Most times that advice is usually right. Cabrera goes […]
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