Darpan Munjal the founder of Squadhelp published an article on INC.com that dealt with mistakes some make in their naming choices. Darpan mentions names like Fartfull, Barf and Pee. (All real brands). Now most small companies might not have the budget to test as deeply as Darpan mentions in the article. There are some good […]
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Picking a name for your AI startup
Aaron Hall the Group Director of Naming at Siegel+Gale published a piece on TechCrunch about naming your AI startup. You do need a TechCrunch+ subscription to read the whole article. But within the parts you could read for free, Aaron touched upon one thing I have heard many domain investors ponder. Will AI be just […]
Continue ReadingHow a brand story works
Burkhard Berger published an article on the Dynadot blog on branding. I think for those just getting into the brandable domain names and are hand registering a lot of ideas, I think the article can work to be a companion when you are brainstorming names. 10 Ways To Boost Your Brand Relatability is the focus […]
Continue ReadingHow important is having a strong, unique business name?
Matt S over at nuname.co published an interesting and detailed analysis of business names. Not all of these were company names but also included product names. Matt took a deep dive into word counts, what was better and most common. over 65% of brand names analyzed were one word (no space). That stat keeps demand […]
Continue ReadingThe most expensive names listed on BrandBucket May 2022
So back at the end of 2019 I took a look at the most expensive names on BrandBucket. Interestingly not one of the names in that post are still on BrandBucket. You can take a look at those BrandBucket listings and their asking price at the time. Then again last August I took a look at the […]
Continue ReadingLooking at different brand styles to come up with a company name
Someone I know from the stock brokerage space told me he was leaving the business to start a company. He asked for advice on picking a name and I gave him some thoughts. One article I pointed to was from Grant at Squadhelp, I think this is a good read for those thinking about different […]
Continue ReadingSquadhelp survey results on Brand Positioning
One of the most important things in choosing a brand name is knowing who you are targeting. Squadhelp conducted a survey asking the following question: Survey Question: Would you be more interested in working with a new, innovative company or a historied, trusted organization? The sample size was not that large but does give you […]
Continue ReadingWhat’s going on at Squadhelp? Interview with Darpan Munjal
In this interview I talk to Darpan Munjal the founder and CEO of Squadhelp. 1) 2020 has certainly been a trying year, how has Squadhelp fared? There’s no doubt that 2020 has been a difficult year on many levels. However, it has also been a transformational year for the digital economy. The word that comes […]
Continue ReadingA.I. and voice recognition and their impact on Startup naming trends
Startup naming trends – a return to literal and proper spelling? Stephen Moore over at Marker wrote an interesting article on a return to proper spelling in the world of startups. He goes into the practice of disemvoweling and how it became a thing in the previous decade. He writes: In 2010, Flickr co-founder Caterina […]
Continue ReadingSince Covid it looks like there is a greater demand for “business naming”
Darpan Munjal founder of Squadhelp, tweeted out some info on keywords and Google Trends. Good news for Darpan, business naming search volume is up in the 40 to 60 percent range post Covid. That’s kind of the sentiment Jason Calacanis shared in the podcast with the founder of Ritual. Some businesses are really up during […]
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