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Since Covid it looks like there is a greater demand for “business naming”

September 27, 2020 by Raymond Hackney

Business Naming

Darpan Munjal founder of Squadhelp, tweeted out some info on keywords and Google Trends. Good news for Darpan, business naming search volume is up in the 40 to 60 percent range post Covid.

That’s kind of the sentiment Jason Calacanis shared in the podcast with the founder of Ritual. Some businesses are really up during a time that is so hard for so many.

I've been analyzing the Google Trends data for "business naming" related keywords

The search volume for most keywords remains steady for last 4 years

However, 2020(post-Covid) is a different story: 40-60% increase in search volume for several queries related to business naming pic.twitter.com/sCwKyXVjrb

— Darpan (@darpanmunjal) September 27, 2020

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Filed Under: Branding, Domain trends, squadhelp

About Raymond Hackney

Raymond Hackney has been involved with domain names since 1997. One of the most prolific writers in the domain industry and founder of TLDinvestors.com and 3Character.com

Comments

  1. Snoopy says

    September 27, 2020 at 9:38 pm

    I think registration volumes are up quite a bit whilst aftermarket transactions are well down. Think the new businesses are single person businesses working from home with reg fee budgets.

  2. Alan Dodd says

    September 29, 2020 at 8:45 am

    Okay but I thought Squadhelp said they had their best ever amount of sales during the lockdown? Or are we saying now that was due to the stimulus cash, lots of free time and of course alcohol — in no particular order?

    • Snoopy says

      September 30, 2020 at 5:18 am

      Lots of data out about sales, Namebio and Escrow in particular. Enduser sales are down 30%+.

      • Alan Dodd says

        September 30, 2020 at 10:44 am

        Damn the problem is if domainers slash prices that might feed into a negative downward price spiral.

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