Darpan Munjal the founder of Squadhelp published an article on INC.com that dealt with mistakes some make in their naming choices. Darpan mentions names like Fartfull, Barf and Pee. (All real brands).
Now most small companies might not have the budget to test as deeply as Darpan mentions in the article. There are some good takeaways.
From the article:
The next step is choosing your audience testing questions. The rule I like to stick to here is one question to gauge audience interest, one to check brand alignment, and a third to rule out negative connotations. Here’s an example for each:
- Interest: Which of these online furniture companies are you most interested in learning more about?
- Brand Alignment:Which of these names for an online furniture company feels trustworthy?
- Negative Connotation: Do any of these brand names for an online furniture company have a negative connotation?
Read the full article on INC.
