Welcome to Behind The Keyword, I will be taking a look at the most popular keywords that sell, get listed and get developed. Whether it be on big marketplaces like Sedo and Afternic or specialty sites like BrandBucket. Crypto is a keyword that works both as a prefix and a suffix. The sale of Crypto.com […]
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November 2019 Domain Sales Report
Looking back at November 2019 Domain Sales. Here we will examine domain sales and data trends for certain naming categories. November saw a bounce up in dollars vs October on 219 fewer sales. Overall Namebio recorded 8,453 sales down from 8,672 total sales ($100 or more) in October. This was for a total dollar amount […]
Continue ReadingAgentology drops the .com and moves to Verse.io
From .com to .io another company rebrands to a shorter .io but was it the smart move? Finding the right brand can be tricky. Lately we have seen some moves to short .co and .io. Following in the footsteps of Supply.co, Playbuzz a company that helps publishers add tools to their articles like polls is […]
Continue Reading5N and 6N .com sales trending up in 2019
5N and 6N .com sales activity in 2019 is the strongest in the last three years. Looking back at the two most actively traded numeric categories over the last three years, we see that with still 5 weeks left, 2019 has surpassed the dollar volume and total sales numbers for the previous two years. In […]
Continue ReadingDomain upgrade is the name of the game in China
The domain behavior in corporate China is quite similar to what we see in the west. Companies like to upgrade to shorter domains for a variety of reasons: such as better name, prestige, publicity, or going global. Let’s look at some examples. VIPshop.com is obviously not a top-notch domain for an ecommerce platform which is […]
Continue ReadingAs we enter a new decade it’s time for GoDaddy to fix their aftermarket platform
There was a nice back and forth on Twitter Friday night concerning GoDaddy Auctions. When you go to GoDaddy to use the appraisal tool, if you scroll down you see this: How does $2,344.00 sound? That was the average sale price in 2017 for a domain at GoDaddy auctions. Ready for your piece of the […]
Continue ReadingA better way to do a domains wanted thread
Earlier this year Vito from mediabranding.com did a domains wanted thread where he would not accept private messages, he wanted people to post their name in the thread. This was being done to bring things out into the light. To weed out those who break the rules in the dark. Examples include sending non coms […]
Continue ReadingLiquid Domains Overview Q3 2019
Giuseppe Graziano released his liquid domains report for Q3 2019. The report focuses on the 614,928 .com domains we call “liquid”. The objective of the report is to present key statistics and generate a debate amongst the industry stakeholders about the fair value of such domains. ESCROW.COM SALES VOLUME TOTAL SALES $69,300,000 LIQUID DOMAIN SALES […]
Continue Reading4600.com at $51,000 closes today at GoDaddy
Not too often does an expired 4N.com make it to the last day on GoDaddy auctions. They usually get renewed, but 4600.com is past 30 days expired and cannot be renewed as it’s registered at GoDaddy. The auction is currently at $51,000. Only 14 reported 4N.com sales in 2019. 2018 had 25 reported sales and […]
Continue ReadingBehind the keyword: Buy
Over the last couple days a number of Buy + keyword names expired at GoDaddy and closed for some decent money. Buy as a prefix has reported 295 sales in .com for a total of $503,700 or an average sale of $1,707. The highest Buykeyword.com sale of all time BuyBlue.com for $18,000. Currently a parked […]
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