One can compare domain name extensions (eg. .Com, .Net, .TV, .Org, .Tips, etc) to neighborhoods. Many people prefer to live and/or operate their businesses in well established neighborhoods. Some people choose to live in new subdivisions. Some businesses chose to operate out of major metropolitan areas and some out of suburban neighborhoods. There is no […]
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When choosing a domain to Maximize SEO Choose your brand name
SearchEngineJournal.com published an article today on choosing a domain name to maximize SEO. The author recommends staying away from Exact Match Domains, I think that there may some flawed thinking here as to discard all EMD’s. Low quality names sure, but there are several that would be excellent to own and dominate search with. The […]
Continue ReadingDoes Your Domain Name Define Your Business?
Having a website address which exactly matches your business name is important. But too many businesses stop there, assuming their domain strategy is set… It usually isn’t. Including a website address which perfectly describes what you do, in just one word, can be of tremendous benefit in building your online presence. A domain name can serve as more than a website […]
Continue Reading4 Tips For Naming Your Business in an increasingly mobile world
Peter Gasca wrote a good article on INC.com about naming your business, of course there are several articles on the topic that have been written. I like to read them all and compare and contrast, I also look to look for common themes where there seems to be universal agreement. How you name your company […]
Continue ReadingGeneric Names Aren’t Interesting, Engaging or Emotional
By: Raymond Hackney Jodi Helmer did a piece for Entrepreneur.com and sat down with Steve Manning the founder and CEO of Igor, a Sausalito, Calif.-based naming and branding agency. Igor is the creative force behind monikers like Aria Las Vegas, truTV, Boogie Board and Gogo inflight internet. The article considered 3 points to think about […]
Continue ReadingA few articles looking at domains from outside the industry
Over the last couple weeks there were some interesting articles regarding domain names from publications outside the industry. Larry Levenson wrote a piece on HubSpot entitled, “Why Marketers Should Care About The 1,300 New Top-Level Domains” Levenson talks about things from using the new gtlds for brand protection to potential SEO benefits to innovation. He […]
Continue ReadingCongrats to Elliot Silver on doing a rebrand the right way
By: Raymond Hackney Congrats to Elliot Silver on what I think is an excellent rebrand of his popular blog ElliotsBlog.com. I was especially interested in this as I have been thinking about rebranding this blog for a long time. When I started Hybrid Domainer back in 2010 it was with one thought in mind, I […]
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