I enjoy reading Chinese domain news. While doing so, I have found many mistakes in how domain names are selected by startups in China. Since August 2016, I have been writing domain case studies to explore this area. Recently I went through the 200+ cases I have covered and picked up 10 cases to share […]
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Future of .com from historical perspective
If domain name is real estate in the digital world, then .com is the business district: expensive and hard to acquire. Even though .com is a vital asset, many people still do not understand it nor do they even know its meaning. In the 2014 Digital Marketing and gTLD Strategy Congress, domain pioneer Monte Cahn […]
Continue ReadingA domain name exercise
I’m always curious about peer-to-peer lending because it illustrates the power of the internet to connect people who have money with people who need money. When there is a lending platform that offers both security and convenience, then no bank is needed. The p2p market in China has skyrocketed in recent years. Transaction value has […]
Continue ReadingRosy long term growth of Chinese domain market
China is a great domain market for those who like to study data and try to draw a big picture of where the country will be heading. There are reports constantly published to help you understand the internet in general and domain name in particular. The latest one I just finished reading is 互联网发展趋势报告2017 (translation: […]
Continue ReadingEnglish domain names are viable in China
I like domain names made up of English words, and this attitude is quite natural. These days you can start a business on the internet and be instantly connected to suppliers, customers, and investors all around the world. So, isn’t it common sense to choose a domain name which is easily remembered by people across […]
Continue ReadingChinese domain market: the next 30 years
Jack Ma in a recent speech talked about the 50-year growth pattern in a technological revolution: the first 20 years are all about the technology itself and the next 30 years about application of the technology. He pointed out that the internet has just finished its first leg and is now being increasingly applied to […]
Continue ReadingHow Chinese companies upgrade their domain names
While doing a research on domain names sold to China recently, I noticed that many of them were acquired for the purpose of domain upgrade by Chinese companies. In this post, I have selected some of the most expensive domain names bought by them in recent years, and see if we can learn something from […]
Continue ReadingDifferences between China and the west in domain names
Recently an executive in the domain industry asked me to comment on the main differences between China and the west in domain names. First of all, when people say ‘the west,’ I think they are mostly referring to the US. So the question now becomes: what are the differences between China and the US in […]
Continue ReadingFrom LinkedIn to Chinese domain names
I use LinkedIn almost everyday. It is the only foreign social network that I know has entered China successfully. Its growth has been explosive — being propelled by Chinese executives eager to connect with the outside world. I like this trend so much that I have started writing about domain names in Chinese to cater […]
Continue ReadingSome creative uses of LLNN .com domain names in China
The beauty of LLNN .com domain names is that they are very cheap, and some are even available for registration at about $10. For some startups in China wanting to enjoy the prestige of .com but without much budget, LLNN .com names become attractive. Here are five Chinese companies I have found which use LLNN […]
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