Recently, I read in the news that the domain Kelu.com was sold for 150,000 yuan in China. It may appear as just an ordinary transaction. However, if you look further, you may find actually there is a category of domains which are perfect for globally minded startups in China. First of all, "kelu" is short and pronounceable, so the name can be remembered by consumers in many countries around the world … [Read more...]
English domains becoming a trend in China?
The other day I read a small announcement in Chinese financial news, which got me thinking about whether there is a trend of Chinese startups using English-based brands/domains. The announcement was about a Beijing-based financial service provider called NewBanker. The startup was founded only in June, 2017 but has already received two rounds of investment totaling $10 million. Its brand consists of two … [Read more...]
Google demo points to massive value of digital address
I was stunned by the Google demo I saw last year. In the demo, the AI-powered digital assistant called a hairdresser in the real world and booked a haircut for its client. The assistant even added 'ummm' and 'aaah' in the conversation, but the lady on the other end had no idea that she was actually talking to a digital robot! Now, imagine the day when you can deploy such robots as shop assistants at your … [Read more...]
The worst domain appraiser in the world
When I acquire a domain, I do my own research and make my own purchase decision. I have never asked anyone to appraise my domains. So, it puzzles me to see investors requesting for domain appraisal on forums or even in private messages to me. When it comes to domains, I am probably the worst appraiser in the world because my record of assessing values has been a disaster. At one time I thought the domain … [Read more...]
How to contact a domain owner in China
恭喜恭喜！新春快乐! Happy Chinese New Year! I look forward to another year of good conversation with my readers. You have just come up with a great brand name, so the next step is to acquire its matching domain. You type the domain into the browser but nothing appears. You turn to a domain ownership checking tool such as Whois.com but no contact information comes up. But, you notice the domain is managed by a … [Read more...]
A poor man’s guide to creating a global brand/domain
The internet is a breeding ground of global brands. Once you get there, you'll find bankers, designers, manufacturers, payment processors, logistics providers, and many other talented contacts. If you have a good idea, you'll have every opportunity to get the help and become a global brand. What do global brands look like? One common feature is the use of a brand-matching .com domain as their digital … [Read more...]
The 7 personalities of a domain
The more I study the subject of domains, the more I am amazed by the various personalities a domain carries, so today I'll share with you seven of them. First and foremost, a domain is a digital address. I have talked about this concept in many of my articles. When you look at domains from the perspective of addresses, then you know there are prime addresses which are very valuable commercial real … [Read more...]
Few tips to make your digital address stand out in ads
Picture taken by Kassey Lee Domains were introduced over 30 years ago, yet many corporate executives still do not know how to write their digital address (domain) to make it stand out in ads and bring consumers directly to their online store. I felt strongly about this issue when I was visiting Japan lately. Here are some examples of digital addresses in the ads I saw while riding the subway in … [Read more...]
SoundAi demonstrates good domain strategy at low cost
The other day I read the news about a Chinese startup called SoundAi. As usual, I did a little bit of study and found the company interesting. It shows that you can go global on day one with a good domain strategy – and at low cost. Beijing-based SoundAi supplies acoustic components powered by artificial intelligence to makers of smart speakers and other voice-controlled devices, which are expected to … [Read more...]
The curious case of YenDai
Pinyin domains are sought after in corporate China. It's the number one choice for the 2018 Top 100 Chinese Internet Companies, and the majority of them are 2-pin domains. Well known examples are BaiDu.com, XiaoMi.com, and MeiTuan.com. Today I'll talk about the curious case of YenDai. This name came across my desk recently when I was asked to comment on it. At a glance, YenDai looks very attractive. It's … [Read more...]
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