Picture taken by Kassey Lee Domains were introduced over 30 years ago, yet many corporate executives still do not know how to write their digital address (domain) to make it stand out in ads and bring consumers directly to their online store. I felt strongly about this issue when I was visiting Japan lately. Here are some examples of digital addresses in the ads I saw while riding the subway in … [Read more...]
SoundAi demonstrates good domain strategy at low cost
The other day I read the news about a Chinese startup called SoundAi. As usual, I did a little bit of study and found the company interesting. It shows that you can go global on day one with a good domain strategy – and at low cost. Beijing-based SoundAi supplies acoustic components powered by artificial intelligence to makers of smart speakers and other voice-controlled devices, which are expected to … [Read more...]
The curious case of YenDai
Pinyin domains are sought after in corporate China. It's the number one choice for the 2018 Top 100 Chinese Internet Companies, and the majority of them are 2-pin domains. Well known examples are BaiDu.com, XiaoMi.com, and MeiTuan.com. Today I'll talk about the curious case of YenDai. This name came across my desk recently when I was asked to comment on it. At a glance, YenDai looks very attractive. It's … [Read more...]
The Chinese myth in numeric domains
There is a myth held by many domain investors that Chinese love numeric domains. Such thinking was further enhanced during the 2015/2016 boom when lots of numeric domains – even long ones such as 6 or 7 digits --- were actively traded. That really surprised me. Do Chinese companies really have a special interest in numeric domains? Yes, there are Chinese companies using numeric domains to run their … [Read more...]
Domains are addresses – and good addresses will be expensive
Image courtesy of Pixabay.com You may know Hangzhou because of Alibaba, but I know this beautiful city because of the saying "上有天堂,下有苏杭" (Heaven above; Suzhou and Hangzhou below). Recently, Hangzhou was in the news again -- not for its beauty but for an address. The address Wulin Tianshui Unit XC0105A, Xiacheng District, Hangzhou was sold for a whopping 10.7 billion yuan or US$1.7 billion, the most … [Read more...]
What TechCrunch has taught me about the future of domains
Image courtesy of Pixabay.com I read TechCrunch almost everyday. It's a real pleasure to enjoy, but it also gives me a glimpse into the future of domains. TechCrunch is an online tech magazine. It features leading internet startups which may one day become household brands globally. Because these startups are also the new leaders in the corporate world, they will also set the trend in domains. … [Read more...]
Is confidential information leaking from your domain?
Image courtesy of Pixabay.com Several years ago, I had an experience which shows how confidential information of your company may leak to outsiders if you don't own your brand-matching .com domain. The problem highlights human weakness when sending emails. It happened when I was setting up email addresses using a .com domain. I somehow turned on its catch-all function. In the next few days, I received … [Read more...]
The Chinese domain strategy of Walmart
Image courtesy of Walmart.com Apple has moved its Chinese iCloud data to China and India is considering a policy to require data to stay within its country. National governments across the world will likely impose requirements on local residence of local data as time goes on. The "one .com to rule them all" domain strategy may have to include domains for each market. If you are a business owner, what … [Read more...]
Why do Chinese companies like acronym domains?
China is the largest owner of liquid domains according to the quarterly market report by GGRG.com. These are very short .com domains such as LL (letter-letter), NN (number-number), and LN (letter-number) .com which can be sold at any time because of a large pool of ready buyers. In this article, I'll focus on the acronym (letters) domains. So, why do Chinese companies like acronym domains? I think there are … [Read more...]
Protect your domain names
Two pieces of news I read prompted me to think that companies must carefully protect their domain names. The first one was actually a recruitment ad by American movie studio 20th Century Fox for a domain manager. The second one was about the domain name 864.com being stolen in China. The position of domain manager is new to me, but its meaning is significant. 20th Century Fox is a large corporation. Why … [Read more...]
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