Image courtesy of Pixabay.com I read TechCrunch almost everyday. It's a real pleasure to enjoy, but it also gives me a glimpse into the future of domains. TechCrunch is an online tech magazine. It features leading internet startups which may one day become household brands globally. Because these startups are also the new leaders in the corporate world, they will also set the trend in domains. … [Read more...]
Is confidential information leaking from your domain?
Image courtesy of Pixabay.com Several years ago, I had an experience which shows how confidential information of your company may leak to outsiders if you don't own your brand-matching .com domain. The problem highlights human weakness when sending emails. It happened when I was setting up email addresses using a .com domain. I somehow turned on its catch-all function. In the next few days, I received … [Read more...]
The Chinese domain strategy of Walmart
Image courtesy of Walmart.com Apple has moved its Chinese iCloud data to China and India is considering a policy to require data to stay within its country. National governments across the world will likely impose requirements on local residence of local data as time goes on. The "one .com to rule them all" domain strategy may have to include domains for each market. If you are a business owner, what … [Read more...]
Why do Chinese companies like acronym domains?
China is the largest owner of liquid domains according to the quarterly market report by GGRG.com. These are very short .com domains such as LL (letter-letter), NN (number-number), and LN (letter-number) .com which can be sold at any time because of a large pool of ready buyers. In this article, I'll focus on the acronym (letters) domains. So, why do Chinese companies like acronym domains? I think there are … [Read more...]
Protect your domain names
Two pieces of news I read prompted me to think that companies must carefully protect their domain names. The first one was actually a recruitment ad by American movie studio 20th Century Fox for a domain manager. The second one was about the domain name 864.com being stolen in China. The position of domain manager is new to me, but its meaning is significant. 20th Century Fox is a large corporation. Why … [Read more...]
10 common domain name mistakes made by startups in China
I enjoy reading Chinese domain news. While doing so, I have found many mistakes in how domain names are selected by startups in China. Since August 2016, I have been writing domain case studies to explore this area. Recently I went through the 200+ cases I have covered and picked up 10 cases to share with you today. No Mistake Brand Name Domain Name 1 Prefix unneeded Daomeng (VR … [Read more...]
Future of .com from historical perspective
If domain name is real estate in the digital world, then .com is the business district: expensive and hard to acquire. Even though .com is a vital asset, many people still do not understand it nor do they even know its meaning. In the 2014 Digital Marketing and gTLD Strategy Congress, domain pioneer Monte Cahn asked this question during a talk to an internet savvy audience. Some guessed 'company' and others … [Read more...]
A domain name exercise
I'm always curious about peer-to-peer lending because it illustrates the power of the internet to connect people who have money with people who need money. When there is a lending platform that offers both security and convenience, then no bank is needed. The p2p market in China has skyrocketed in recent years. Transaction value has increased from about $60b in 2014 and $150b in 2015, to a whopping $420b … [Read more...]
Rosy long term growth of Chinese domain market
China is a great domain market for those who like to study data and try to draw a big picture of where the country will be heading. There are reports constantly published to help you understand the internet in general and domain name in particular. The latest one I just finished reading is 互联网发展趋势报告2017 (translation: Internet Trend Report 2017) released only a month ago by the China Academy of … [Read more...]
English domain names are viable in China
I like domain names made up of English words, and this attitude is quite natural. These days you can start a business on the internet and be instantly connected to suppliers, customers, and investors all around the world. So, isn't it common sense to choose a domain name which is easily remembered by people across different cultures? While Pinyin domain names are very popular in China, I often see use of … [Read more...]
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