• Home
  • About
  • Privacy Policy/Disclosures
  • Advertise
  • Contact

TLD Investors

Domain Investing Stats and Tips

A domain name exercise

March 21, 2017 by Kassey Lee

I’m always curious about peer-to-peer lending because it illustrates the power of the internet to connect people who have money with people who need money. When there is a lending platform that offers both security and convenience, then no bank is needed.

The p2p market in China has skyrocketed in recent years. Transaction value has increased from about $60b in 2014 and $150b in 2015, to a whopping $420b in 2016. Massive growth also breeds dodgy startups too. For example, about 2 weeks ago I read a news story about eight p2p marketplaces all closing door on the same day. Additional information reveals that all of them are owned by the same company.

Because of my interest, I tend to focus on the domain names concerned. The good news is that all of the eight names use the most sought after extension (.com) in China. The bad news is that the names are poor in quality. They were likely acquired as fresh registrations at very low costs.

When I come across such news, I enjoy doing an exercise where I ask myself what name I would choose. I start from a company’s brand name, which is usually shorter than their actual, legal name. The next step is to find the Pinyin spelling of the brand name. The final step is to construct the .com name matching the Pinyin name. For the best choice, I also look at the acronym .com of the Pinyin words because Chinese companies love very short domain names.

For example, one of the marketplaces is called 聪明投 (meaning “smart investing”). Its Pinyin spelling is Cong Ming Tou, so a better domain name is Congmingtou.com and the best choice may be CMT.com. The following table describes the eight marketplaces and my suggested domain names.

Brand Pinyin Current Better Great
1. 聪明投 Cong Ming Tou cmtouzi.com Congmingtou.com CMT.com
2. 奶瓶儿 Nai Ping Er naipinglicai.com Naipinger.com NPE.com
3. 早点儿 Zao Dian Er zaodianlicai.com Zaodianer.com ZDE.com
4. 火牛财富 Huo Niu Cai Fu huoniu360.com Huoniu.com, HNCF.com HN.com
5. 玩儿家 Wan Er Jia wanerjialicai.com Wanerjia.com WEJ.com
6. 钱罐儿 Qian Quan Er qianguan360.com Qianquaner.com QQE.com
7. 乐行理财 Le Xing Li Cai lexinglicai.com Lexing.com, LXLC.com LX.com
8. 海新金服 Hai Xin Jin Fu hxjinfu.com Haixin.com, HXJF.com HX.com

In #4, #7, and #8, you may notice that I use a different rule. For example, I suggest Huoniu.com instead of the spelled out Huoniucaifu.com. This is because 4-p names are quite long, usually. In the three cases, the first two Pinyin words are sufficiently unique to be easily remembered by consumers.

This first appeared on Coreile.com

Related Content

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to print (Opens in new window)
  • Click to email this to a friend (Opens in new window)

Filed Under: Chinese Domain Names, Coreile

About Kassey Lee

Kassey Lee is the publisher of Grandseeds.com, a Chinese domain market newsletter containing daily blog, news, and Q&A.

Recent Posts

  • One year later 7910.com closes significantly lower
  • What’s one insight that has led you to become a better domainer?
  • MontyPython.net expires closes at $43,500

Recent Comments

  • Jose on What’s one insight that has led you to become a better domainer?
  • VC on What’s one insight that has led you to become a better domainer?
  • Zilla on What’s one insight that has led you to become a better domainer?

Categories

Monthly Archives

domain name news

© 2021 TLD Investors · All Rights Reserved

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.