I enjoy reading Chinese domain news. While doing so, I have found many mistakes in how domain names are selected by startups in China. Since August 2016, I have been writing domain case studies to explore this area. Recently I went through the 200+ cases I have covered and picked up 10 cases to share with you today.
| No | Mistake | Brand Name | Domain Name |
|---|---|---|---|
| 1 | Prefix unneeded | Daomeng (VR technologies) | VRdaomeng.com |
| 2 | Suffix unneeded | Bibi (self-customized travel) | Bibi321.com |
| 3 | Not related to brand | Baishi (logistics) | 800best.com |
| 4 | Pinyin too long | Huihuisehgnhuo (sharing among members) | Huihuishenghuo.com |
| 5 | Letters too many | DingDangZhongYiBeiJing (medication delivery) | DDZYBJ.com |
| 6 | Letters mixed with pinyin | YiBangRen (clothing) | YBren.com |
| 7 | Wrong pinyin | Xinyi (medical information) | Cinyi.com |
| 8 | Difficult pronunciation | Nvshenyoucai (financial services) | Nvshenyoucai.com |
| 9 | Difficult to understand | 8 Tianzaixian (retail service on campus) | 8dol.com (8 days on line) |
| 10 | Non mainstream extension | Wangxiaolu (food) | Wangxiaolu.cc |
The brand and domain names listed in this table are examples only. These startups already have proven products or services, which is reflected in successful funding rounds from investors. With the fresh capital, they should consider upgrading to better domain names. So, what is a good domain name? See “Do you own your branded domain name?” for detailed discussion.
