By: RH Anthony Ha at TechCrunch did a post on a report from Criteo that analyzed who is clicking ads. Specifically online display ads. Ha wrote:"What kind of person clicks on ads? When I talk to ad companies, there’s a lot of discussion about how ads are supposed to be relevant, targeted based on user […]
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Econsultancy: Holiday online spending approaching $25 billion
Econsultancy reported that online sales for this holiday season are approaching $25 billion. Taken from the article: Early sales and heavy discounts figured prominently in their strategies, leading some to wonder whether they'd do too much, too early, leading to a drop-off in sales as the season progressed. We quickly learned that the strong start […]
Continue ReadingGoogle launches pay per call in Adwords
Laurie Sullivan from MediaPost reported on Google launching pay per call for adwords. Taken from the article : Advertisers that see phone calls as a valuable source for leads will now have an option to bid for phone calls alongside clicks when targeting paid-search ads to searchers across computers and tablets. Google plans to roll […]
Continue ReadingGoogle wins another adwords key ruling
In a significant victory for Google, a judge has ruled that the company won't have to face a class-action lawsuit about its policy of allowing trademarks to trigger search ads. Read the whole article
Continue ReadingAd platform that turns still images into an ecommerce store front
Stipple launched an ad platform that turns still images into ecommerce storefronts. The platform allows consumers to mouse over any product in a tagged photograph in online magazines or publisher Web sites to reveal brand name, pricing and links to save or make purchases. Stipple CEO Rey Flemings refers to the platform as AdWords for […]
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