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Who is Clicking on Online Display Ads ?

July 9, 2012 by Raymond Hackney

By: RH

Anthony Ha at TechCrunch did a post on a report from Criteo that analyzed who is clicking ads. Specifically online display ads.

Ha wrote:"What kind of person clicks on ads? When I talk to ad companies, there’s a lot of discussion about how ads are supposed to be relevant, targeted based on user intent, and so on, but I’ve never entirely shaken the suspicion that the real answer is: Suckers."

Criteo is disputing what it calls the “myths” about people who click on ads, as embodied by a 2008 comScore whitepaper called “How Online Advertising Works: Whither The Click?” Criteo argues that clickers are actually much more valuable than most folks in the industry think.

Check out the Criteo slideshow.

Criteo Research Paper

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Filed Under: advertising

About Raymond Hackney

Raymond Hackney has been involved with domain names since 1997. One of the most prolific writers in the domain industry and founder of TLDinvestors.com and 3Character.com

Comments

  1. @Domains says

    July 10, 2012 at 7:42 am

    Nice info, shows that clickers are indeed valuable

  2. Web Site Design Services says

    July 20, 2012 at 5:19 am

    I’ve never entirely shaken the suspicion that the real answer is: Suckers.”

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