Cory Treffeletti wrote a very good article on content. Cory is president and managing partner for Catalyst SF. Taken from the article: The debate rages on regarding which is more important for online marketers, content or targeting. Well, I have the answer. Content will always win! I’ve come at this question from a couple different […]
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Ad platform that turns still images into an ecommerce store front
Stipple launched an ad platform that turns still images into ecommerce storefronts. The platform allows consumers to mouse over any product in a tagged photograph in online magazines or publisher Web sites to reveal brand name, pricing and links to save or make purchases. Stipple CEO Rey Flemings refers to the platform as AdWords for […]
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