By: Raymond Hackney
There is a piece on Venture Beat that discusses Ad Block offering some kind of arrangement with Twitter on which ads to block and which they would essentially "White list".
From the article:
Popular web ad-blocking service Adblock made an interesting offer to Twitter this morning: Only sell ads we like, and we won’t block them.Twitter made it clear in its pre-IPO S-1 filing that more advertising formats — and just plain more advertising — are coming. And as the company goes public and shareholders demand ever-increasing revenue on a quarterly basis, the company will be under more and more pressure to perform.That’s got Adblock worried. We’ve been reading the early media analysis of your IPO filing, and we are not surprised that many industry pundits are speculating about how you are probably going to become more aggressive with your advertising … we read about your deals with CBS and the NFL – which means ads galore and happy investors.
Read the full article on Venture Beat