Today’s post is based on a recent interview with domain investor Ping Jing (平静 = tranquility, a nickname) published on eName. Ping Jing works in the internet advertising space and domain investment is only his hobby. He started domain investment in 2007 when he was working as a webmaster, so his exposure to domain names […]

Lately I’ve been thinking about the idea of branding the Chinese way. As I understand it, branding is about associating products or services with a name. Global brands such as Nike spend million dollars every year in advertising and promotion so that when I think running shoes I think Nike or vice versa. Domain names […]

I just experienced an issue that can be said about Chinese consumers when they try to remember domain names. Recently our car finally rested in peace and a friend was generous enough to lend a car to us for a while. After the car was delivered to us today, it presents a new challenge for […]

Unlike domain forums such as Namepros in the west, I find their counterparts in China not very engaging with discussion or debate. Nevertheless, once in a while I do find one or two interesting articles posted on Chinese domain forums. For example, the other day I came across a long post on DNbbs.com. It was […]

This is actually taken from the title of an article published on several Chinese sites including 22.cn, and is the result of a study of dozens of excellent companies in China. Even though the author’s name is not clearly indicated, I find the content interesting enough to share with you. The study also included analysis […]

At college I studied consumer behavior, market research, and other subjects in marketing. Most of them have long been forgotten, but one of the few ideas I still remember is this: knowing your customers. Unfortunately, when I look at the world around me, I often see businesses not trying to understand their customers and serving […]

I’m always interested in Chinese company ranking lists because they tell me the kind of domain names end users prefer. So, I was delighted to find the 2016 Top 100 Public Retailing Companies list in an eName news story today. eName did a wonderful job by adding the domain names used by these companies. Because […]

Google Translate may be not always reliable. But, for domain investors who do not understand the Chinese language, it may be the best tool available to find Chinese meanings for acronym domain names. In fact, this tool is quite simple to use, so let’s take a look. First, go to the home page of Google. […]

Yesterday I wrote about making Chinese friends. I think this is probably the best method when you need to find Chinese meanings for your domain names. If you have one or two Chinese friends, then you can get help readily and most likely not having to pay for it. Well, maybe just a good meal […]

Many investors seem to dislike domain names containing the letter V. However, if you look at recent domain sales in China, you’ll see a different picture. Last year, VV.cn was sold for about $225k, where the two Vs may mean 微微 (tiny tiny). Early this year, VQ.cn was sold for about $45k, where VQ may […]