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The story of how Ritual.com was acquired in what amounts to a three team trade

September 26, 2020 by Raymond Hackney

Ritual.com

How Ritual.com got acquired

Jason Calacanis spoke with Ritual CEO Kat Schneider on This Week in Startups.

Kat talks about buying Ritual.com against the advice of investors. Interestingly Jason thinks the name is a 7 figure domain name.

It’s an interesting story of how Kat got the name, I will let you hear it straight from her in the video below. 4:45 in starts the talk on domain names. The other interesting part was how getting the social handles @ritual proved to be harder than securing the domain name.

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Filed Under: Domaining 101, domaining news

About Raymond Hackney

Raymond Hackney has been involved with domain names since 1997. One of the most prolific writers in the domain industry and founder of TLDinvestors.com and 3Character.com

Comments

  1. W says

    September 26, 2020 at 11:39 pm

    Thought process on trust makes sense. Getting @ritual on twitter and ig is a heck of a feat.

    I will do some research on ritual maybe order from them, I liked how she presented herself.

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