How Ritual.com got acquired
Jason Calacanis spoke with Ritual CEO Kat Schneider on This Week in Startups.
Kat talks about buying Ritual.com against the advice of investors. Interestingly Jason thinks the name is a 7 figure domain name.
It’s an interesting story of how Kat got the name, I will let you hear it straight from her in the video below. 4:45 in starts the talk on domain names. The other interesting part was how getting the social handles @ritual proved to be harder than securing the domain name.
Thought process on trust makes sense. Getting @ritual on twitter and ig is a heck of a feat.
I will do some research on ritual maybe order from them, I liked how she presented herself.