A lot of people are out there buying and bidding on names for the purposes of link profile and domain authority.
An article at SEroundtable.com had some comments from Google’s John Mueller on whether or not high domain authority guarantees high Google rankings.
Of course Google never wants to be completely transparent, so whether what Mueller stated is 100% true is up for debate. In short his answer was NO.
Google’s John Mueller said even if your site has “high domain authority with backlinks” there is no guarantee that it will lead to high Google rankings.
Read the full story here on SEroundtable.com.