Brian Harnish wrote an article that’s well worth a read for a variety of domain investors.
Over the last year we have seen a great interest for domain names with a strong link profile and high domain authority. WebMonkey.com sold for $65,500 on the strength of it’s backlink profile.
Last year YMCDN.com was another one, even after the domain had $100,000 taken off the closing auction price.\
Mr.Harnish delves into all the things to check when buying a domain name from an SEO standpoint. Of course there have been many articles written on some of these topics, but being up to date is important. Google and search are changing all the time.
Plus some new to the business may have never been exposed to any articles and could use a good primer.
The article touches upon things such as:
- EMD and what their value for SEO is in 2020
- Domain Age
- Whois private vs. public and
- Domain registration length
- Keyword in the name
Here is one section that I will highlight here:
2. How Do You Know When You Have a Bad Domain?
When you buy your domain, and you do your due diligence, you may not know that you have a bad domain.
What are some of the factors that you can figure out that comprise a bad domain?
A bad domain will have many links pointing to it, and you don’t want this. If you have a domain with a history, check those links.
They may all be spammy links. Or, they may be good links.
There’s no way to tell until you perform a link profile audit as described in this section.
Read the full article on SearchEngineJournal.com
