Kate Buckley published an article on LinkedIn that you might have missed. It’s certainly well worth a read as Kate dives into all the benefits of owning premium domains.
The checklist of benefits that I have included below as an excerpt from the article is worth writing down. You can use this in negotiations when someone asks you why they should purchase your name at your asking price.
From the article:
What do these smart companies know that you don’t?
Premium domains (authoritative, one-word .coms) do very well in natural search, particularly if developed correctly—think: a content-led strategy in traffic. Moreover, their authoritative nature leads to trust and credibility—resulting in higher click-throughs and conversions, not to mention intuitive, type-in traffic (direct navigation). Here are some of the other inherent benefits of owning a premium domain name:
- Category-defining domain names are intuitive brands
- Instant authority, perceived market credibility, perceived market leadership, respect
- Establish company, product or service dominance
- Highly identifiable and recognizable globally
- Easy to spell / high memorability
- Passes the “radio test” easily
- Advantageous brand recall when advertised or marketed
- Marketability: Exciting branding or rebranding opportunity
- Desirability: Tens of thousands of businesses would love to own it, only one can have it
- SEO/Search engine traffic opportunity
- Search engine positioning: Historically exact match keywords are rated higher for relevancy, search engine placement
- CPC opportunity: Increased click-through rates due to user’s recognition, familiarity, trust, and respect
- Asset value: The domain is likely to hold and increase its value over time
Read the full article on LinkedIn
Well written, thanks for sharing.
I disagree that .com get higher CTR. I actually develop sites with meaningful connection across the dot and CTR is unreal, 25% in some cases. I wonder if she or others that talk about .com being so great actually make websites and have all the REAL facts/stats?…-> Click my name to see a new site, I build them all the time…
Again, when my nTLD sites start ranking, 15%-25% CTR vs 5%-10% (premium .coms). There is no comparison – the right nTLD blows ANY .com OUT OF THE WATER! You just need a MEANINGFUL domain and actually know what you’re doing via unique development. You aren’t going to outrank 10 year old .com with a run-of-the-mill site – google just won’t help you at least.
All i hear about .com propaganda! I get banned for demanding real facts! Speaking out against lies and misinfo EVERYWHERE.
No .comer wants to debate against MY hard stats/facts, I can guarantee it. However, I don’t even want to help prove anything anymore. This industry has embraced lies and falsehoods. I will continue doing what I do while everyone else is stuck in the past.