Atom has started accepting .now domains

Darpan Munjal posted on X that Atom has started accepted .now domains on their marketplace. He stated he liked the branding potential.

James Booth expressed is dissent with that opinion. James wrote: “Disagree. Don’t follow every hype. Yes some sales but seems artificial atm. Not seeing commercial usage”

.Now has had a few nice sales like the $79,499 sale of Love.now by Top.Domains.

We started accepting .now early because I genuinely like its branding potential. It feels fresh, action-oriented, and brandable.

I'll admit, the early sales have been stronger than I expected. And yes, we stand to benefit as a platform if it takes off. But let’s face it – there…
— Darpan (@darpanmunjal) July 12, 2025

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Comments

Bob Hawkes says

July 12, 2025 at 8:08 pm

Atom has accepted .now domains for many months, including as Premium. There is not a recent change. He was just reiterating the thinking that went into that, in light of all the recent discussion.

- Raymond Hackney says
  
  July 14, 2025 at 5:05 pm
  
  Thanks Bob, I read it wrong on X since I do not own any .now.
  
  It seems from the reaction many others did not know.

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