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What’s happening .Now? April has been quite a month for .Now

April 22, 2026 by Raymond Hackney Leave a Comment

Let me get the disclosures out of the way first, because when you write about an extension people wonder, “What does the author own?” I own zero, not one .now domain name, though that might change in the future and I will certainly post that on X. Amazon who runs .Now is not an advertiser […]

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Filed Under: .now

XXX.now sold for $50,000

April 15, 2026 by Raymond Hackney Leave a Comment

TopDomains posted on X that they sold XXX.now for $50,000. Tian.hu shows a $130 premium for the name. I think we can guess the content to be served. But let’s see, the top sales in .now have not been developed yet.

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Filed Under: .now

.Now 2025 Year in review

January 14, 2026 by Raymond Hackney 1 Comment

.Now was a domain name extension that got a fair bit of buzz on X in 2025. The extension had 232 reported domain sales for $473,300. Average sales price came in at $2,040. Below I listed the top 10 .now domain name sales. One thing that stood out was only two names even changed their […]

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Filed Under: .now

MSNBC.com now redirects to MS.now

November 17, 2025 by Raymond Hackney Leave a Comment

Well for a new gtld to get any kind of traction they need anchor tenants as Ray Fassett from Second Generation likes to say. Well .now fans will be happy that the .now extension just got one. MSNBC is now using MS.now as their web address. Typing in MSNBC.com redirects to MS.now

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Filed Under: .now

Ai.now nice flip from January to July

July 30, 2025 by Raymond Hackney Leave a Comment

Aaron at LaserAi.com announced that he sold Ai.now for $25,000 on SellerHub at Spaceship.com. Aaron hand registered the name in January of this year for $15,525. Those are some King Kong sized registration Cojones. Aaron is going to he hosting a spaces on X at 7:30 pm Eastern to discuss the sale. Aaron did share […]

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Filed Under: .now

Behind the Keyword “Now”

July 21, 2025 by Raymond Hackney 1 Comment

In the land of new gtlds the kid getting the most love the past couple months has been .Now. From an endless stream of posts on X to some big sales from Top.Domains people want to know what’s happening NOW? NOW as a suffix in .com has had a fair number (737) of domain sales. […]

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Filed Under: .now, Behind The Keyword

Watch.now sells for $79,988

July 16, 2025 by Raymond Hackney Leave a Comment

Top.Domains follows up on Love.now with Watch.now at $79,988. This is now the highest reported .now sale. I think it’s one of the best .now names if you like .now. Watch.Now is the perfect call to action for a streamer or broadcast network. Congrats to Top.Domains AD Smart Domain Monetization Starts at Bodis sign up […]

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Filed Under: .now

Atom has started accepting .now domains

July 12, 2025 by Raymond Hackney 2 Comments

Darpan Munjal posted on X that Atom has started accepted .now domains on their marketplace. He stated he liked the branding potential. James Booth expressed is dissent with that opinion. James wrote: “Disagree. Don’t follow every hype. Yes some sales but seems artificial atm. Not seeing commercial usage” .Now has had a few nice sales […]

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Filed Under: .now

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