Detour.com was registered in 1994 and sold for $15,000 on Moniker in 2009. The domain name was then developed into a GPS based walking tours website. The company was self funded by Groupon founder and former CEO Andrew Mason.
The company was acquired by Bose. The domain name expired last month and closed at $65,006. Some mentioned it expired last year and went to auction at GoDaddy but was renewed.
Not this time. The new owner is Braden Pollock’s Legal Brand Marketing. Congrats to Braden on picking up a great one word domain name with quite the history.