Detour.com was registered in 1994 and sold for $15,000 on Moniker in 2009. The domain name was then developed into a GPS based walking tours website. The company was self funded by Groupon founder and former CEO Andrew Mason.
They described themselves as:
Detour is a brand new way to experience the world. Gorgeous audio walks that reveal hidden stories, people and places at every turn. Each Detour takes you at your own pace, your own schedule, alone or synced with friends. When you take a Detour, you’ll put in your earbuds, slip your phone in your pocket and start seeing things in a different way.
They started adding this to the website in 2018, Detour is a different company than Chicago Detours, which offers live, human-guided walking tours.
In April 2018, TechCrunch reported that Bose was buying the company. The article noted, “Deal terms were not available, but it was likely a small exit.”
The domain name expired last month and closed at $65,006. Bose dropped the ball by not securing a valuable one word .com.