When it comes to professional sports leagues the approach to domain names is not the same.
In this post we are going to look at the NHL (National Hockey League) and MLB (Major League Baseball).
The news today that Seattle named their new NHL franchise the Kraken got people talking plenty in sports tv and also in domaining circles.
Domain investors looked at Kraken as odd because they won’t be able to get Kraken.com ( a cryptocurrency exchange).
But when we look at the NHL they don’t care much for securing the team mascot name in .com. There are 32 NHL teams and only 8 or 25% of their .com.
(Bold means they own the mascot name in .com)
Carolina Hurricanes *
Columbus Blue Jackets *
New Jersey Devils
New York Islanders
New York Rangers
Buffalo Sabres *
Detroit Red Wings
Montréal Canadiens *
Ottawa Senators *
Tampa Bay Lightning
Toronto Maple Leafs *
Minnesota Wild *
St. Louis Blues
Los Angeles Kings
San Jose Sharks
Vancouver Canucks *
Vegas Golden Knights
The NHL was branding around .tv. I started writing about that in 2015, I sold GoldenKnights.tv for $7,888 when they joined the NHL.
Those names do not seem to be propagating lately. So the NHL might have a real problem with their domain name strategy.
Major League Baseball has a much stronger domain ownership of their matching mascot name in .com.
Out of 30 teams only 3 teams or 10% do not have their mascot in .com.
(Bold means they don’t have their .com)
Boston Red Sox
Chicago White Sox
Kansas City Royals
Los Angeles Angels
Los Angeles Dodgers
Minnesota Twins *
New York Mets
New York Yankees
San Diego Padres
San Francisco Giants *
St. Louis Cardinals
Tampa Bay Rays *
Toronto Blue Jays
San Francisco lost out to the New York football Giants.
Twins.com is owned by Durland & Darvin Miller. One page landing site.
Rays.com is owned by a cafe in Seattle. See the Tampa Bay team was the Devil Rays and changed to just Rays a few years back. Tampa Bay does own DevilRays.com.
In our next post we will look at the two most popular sports leagues in the U.S. The NBA and the NFL.