Squadhelp published an article “4 More Common Brand Naming Myths”
Justin Cabrera delved into 4 areas of domain names and branding that is worth a read.
The one the might be the most interesting for domain investors revolves around short names. Many believe shorter the better. Most times that advice is usually right. Cabrera goes into why it’s not always true.
From the article:
Myth: Short names are always best
You’ve probably heard over and over that shorter brand names fare better than longer ones. While it’s true that short brand names generally do well, the most important aspect of your name is what thoughts, values, and emotions you want your brand to evoke in your audience. For example, if you want your brand’s name to sound pragmatic (like Dollar Shave Club), it’s better to have a longer, more descriptive name than a shorter abstract name (like Hulu). Focus primarily on creating constructive names for your brand, no matter the length, rather than short ones.
Names that work swimmingly for some brands may fit horribly with others. Concentrate on creating a name that aligns with the values and presentation you decided would work best with your brand. If you have a name that compliments your brand vision well, don’t discard it just because it isn’t short.