Are you adding hyphenated .coms to your domain portfolio?
Just sold sushi-man.com from an Epik SSL lander for $4200. This is one of Epik’s O&O domains. I don’t normally report sales but these days we are routinely asking for $10K+ for good hyphen .COM names and seeing sincere engagement.
The great gTLD experiment has been run. I now routinely sell even ccTLD registrants are upgrading from their ccTLD to .COM if they can afford it. I was late to acknowledge it but the risk-reward equation for speculators overwhelmingly favors .COM.
When it comes to hyphenated .COM, SEO is your friend. I recommend to use the Epik SSL landers but any SEO lander will probably do the trick to drive inquiries. The Epik landers happen to work like a champ and will help you sell hyphen names especially with.
Brad Mugford posted:
I sold a hyphenated .COM in the last couple weeks for $14K. It was probably a term that would have sold for $500,000+ without the hyphen.
However, I will say hyphenated sales are few and far between even for top quality terms that make sense.
That type of sale is an outlier.
Most agreed with Brad, there is no real uptick, just a couple nice sales.
Sales data for the top ten hyphenated domain names of all time according to Namebio
hotel-reservation.com 209,916 USD 2009-09-23 Sedo
free-sms.de 162,150 USD 2010-01-26 Sedo
online-casino.de 144,900 USD 2012-06-20 Sedo
online-casinos.de 84,500 USD 2012-03-21 Sedo
18-wheeler.com 82,390 USD 2007-07-03 Moniker
faire-part.com 59,056 USD 2008-11-04 Sedo
blackjack-vegas.de 53,218 USD 2017-04-07 Sedo
sci-fi.com 50,000 USD 2017-04-25 Uniregistry
black-jack.com 49,657 USD 2017-03-29 Sedo
online-games.com 48,000 USD 2012-04-04 Sedo
As an fyi I regged Blackjack-Vegas.com when the .de sale happened to see if any traffic or interest would happen on the .com over the next year, there was none and I dropped it.
Namebio has 724,491 sales of those 19,323 hyphenated or 2.66% of all sales.
Hotel-Reservation.com was a great flip, it was first purchased for $4,080 in 2007 and sold for $209,916 in 2009. Today the domain does not even resolve. This two word combo is registered in 79 extensions.
Free-Sms.de is the second highest hyphenated sale that’s ever been reported. The domain sold for $162,150 and now redirects to Kurse.de (Courses in German).
Online-Casino.de was the third highest reported hyphenated domain sale. The name sold for $144,900 in 2012 after selling for $5,075 a year before, now that’s a great domain flip.
5 of the top 10 hyphenated sales are gaming related.
18-wheeler.com sold for $82,390 back in 2007 and now is just a parked page offering the name for sale.
Personally I only own one hyphenated domain name, it’s a term that is often referenced with a hyphen, start-ups.org.
So what are your thoughts on hyphens?