• Home
  • About
  • Privacy Policy/Disclosures
  • Advertise
  • Contact

TLD Investors

Domain Investing Stats and Tips

A panda ready to step out of China

July 11, 2019 by Kassey Lee

Pandas are cute yet they rarely leave China because of strict legal, financial, and dietary requirements. But in the world of tech startups, there is a panda well positioned to enter the global arena at any time.

Billi Li (李海鹏) was a venture capitalist strong in food and real estate. Few years ago, he saw that app-triggered food delivery services were getting popular but also bringing some problems. Naturally, he turned his observation into a business opportunity by founding Xiong Mao Xing Chu (熊猫星厨, which literally means “panda star kitchen”) in April, 2016.

Essentially, he is running a cloud kitchen which offers shared spaces with full-fledged kitchen facilities made for delivery-only restaurants. Food is ordered via apps and participating restaurants just focus on cooking. The infrastructure provides food safety, freshness, low cost, and valuable customer data. The Xiong Mao Xing Chu cloud kitchens soon spread to some 120 cities in China, hosting over 500 delivery-only restaurants.

The startup uses the brand-matching XiongMaoXingChu.com as its corporate domain. It also owns the English brand “Panda Selected” and matching PandaSelected.com (which forwards visitors to the corporate domain). This enables the company to go global from day one. Interestingly, it does not seem to own XiongMaoXingChu.cn and PandaSelected.cn is still available for registration as of this writing.

Here is a surprise. Both XiongMaoXingChu.com and PandaSelected.com were registered in the same month the company was established, suggesting that they were acquired together for as little as $20. Let’s pause and reflect on the fact that you can start a global enterprise from a $10 domain! Esther Dyson is right. We are not running out of domains — we are only lacking space in our brains. So, it’s time for startup founders to squeeze out their creative juice!

XiongMaoXingChu.com is long at 15 characters excluding the extension, so acronym domain XMXC.com would be a perfect upgrade if it could be acquired from the vocational school Xia Men Xing Cai. The company does not seem to own XMXC.cn either. This shows that .com domains are much preferred over .cn domain.

What is the implication for domain investors? The EnglishDotCom domain strategy is alive and well in China. There are many startups like Panda Selected which prefer English-based .com domains. The reason is simple: English is the global language and .com the global extension. If you own such domains, you can sell to China. Domain MLS (multiple listing service) companies such as Afternic makes the selling process easier even if you don’t speak Chinese.

Join me on LinkedIn for further conversation

Originally published on Grandseeds.com

Related Content

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to print (Opens in new window)
  • Click to email this to a friend (Opens in new window)

Filed Under: Chinese Domain Names, Domain trends, Grandseeds.com

About Kassey Lee

Kassey Lee is the publisher of Grandseeds.com, a Chinese domain market newsletter containing daily blog, news, and Q&A.

Comments

  1. Uknowledge says

    July 12, 2019 at 7:33 am

    Thank you Kassey.Always enjoyed reading your article.Chinese love to thibk global and they also pay good money to acquire therihht domain.

Recent Posts

  • Understand Your Own Magic Words
  • Seller of Masks.com drops asking price
  • Dynadot wins the Namepros end of the year favorite registrar poll

Recent Comments

  • Matt on Understand Your Own Magic Words
  • Anonymous on Seller of Masks.com drops asking price
  • Anonymous on Seller of Masks.com drops asking price

Categories

Monthly Archives

domain name news

© 2021 TLD Investors · All Rights Reserved

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.