If you’re like most business and personal brands, then you’ve likely heard and read numerous stories about the importance of securing a .com domain for your brand.
And while that is true, there have been a growing number of business and personal brands that have defied the “must be on .com to be successful” mantra to build successful and profitable companies.
In a recent podcast episode, I interviewed Payman Taei, a long-time serial entrepreneur and founder of Visme.co — a startup that allows anyone to create and communicate data visually with no design experience.
So, press play and listen to Payman and I discuss and banter about why and how he founded a fast-growing software company aiming to simplify the art of powerful storytelling.
Thanks and that’s all for now!
“must be on .com to be successful” mantra”
That is not a mantra I have heard anyone say, the point often made is that going to .co will cost a business money in confusion and I doubt this one is any exception. Business can make all sorts of mistakes and still be successful, Google and Apple have made many mistakes, dud products, bad ideas etc. But that doesn’t mean going with a .co is good idea, it just means the business may be successful in spite of the bad domain.
They also own visme.com, which redirects to visme.co.
When it comes to a successful .co business which doesn’t own the .com, vine.co might be an example.
As the owner of a .co website, I’m glad to see more people embrace .co.
But I would drop the www in the url if I were them. I mean https://visme.co/ looks way better than https://www.visme.co/.
So if he doesn’t need it then why is the .com redirecting to visme.co? He obviously realized he needed it.
Maybe for preventing phishing issues.