A lot of domain owners focus on brandable domains and brandable marketplaces have been in vogue for awhile now.
An interesting look at the value of brands from a country perspective.
HowMuch.net put this together, from their website:
We got our numbers from the good folks at Brand Finance, who gave us a sneak peak at their 2018 list of the Global 500 most valuable brands in the world. They calculate the market value for the brand names of the most popular companies in the world, which includes the hard dollar value of a company’s assets as well as its trademarks, patents, and what accountants call “goodwill.” Then, Brand Finance scores the overall the strength of a company’s brand based on how it is perceived by customers, employees and other stakeholders. We created our map by adjusting the size of each country according to the market value of its most valuable brand, and we color-coded each country based on its strength.