The BrandBucket newsletter came out and Michael Krell gave a rundown of what was going on in November. Keyword brandables vs invented brandables were virtually the same, right around $2,780 for the average sales price.
The newsletter confirmed what we told you on Friday, you can no longer move approved domain names in your account. You either have to publish it and pay the $10, or the new buyer can resubmit.
The top searches continue to move around a bit with ‘drone’ ranking #1. The other keywords stayed relatively the same except for ‘digital’ which made it into the top 10.
Our November sales spiked significantly at the end of the month which helped make it one of the top months of 2016. We saw 45 different sellers make sales with 11 being first time sellers After removing sales above $10K, the average sales price for a keyword brandable was $2771 and the average sales price of an invented brandable was $2794.
6 letters seems to still be the magic number for invented brandables, although every investor I speak to or read, prefers to buy 5L in the wholesale market.
Thanks, it’s still a newsletter.
WTF does that mean ?
Same boring old that I have read on and on.
You just have to love their ethical communication standards – everyone knows that BB didn’t sell “thousands” of names in 2016, and while the email doesn’t state that specifically, it most certainly infers those sales came from their marketplace.
6Ls are easier and cheaper to pick up, but you really need to be super selective.
This is vague to both BB members and non members more like an article explaining why:
a.) Non members should give bb a go
b.) Why exiting members should have faith and keep submitting names
Get what I mean?
No I don’t, brand bucket doesn’t answer to you, Margot is worth a fortune, and she runs brand bucket as she sees fit, people don’t have to join.
See what I mean ?
Jonny, that was a crazy kind of reply to the above comment. I bet Margot herself would not have said what you’ve said. Businesses care or at least should care about feedback, complaints and even bad perception in a business like manner which is to say always, they would address it, explain it, and always promise to do better… Not with your “she runs brand bucket as she sees fit, people don’t have to join”
I don’t see anything lately that shows they care. Have you ever read what some people on namepros say about how Margot has spoken, something like in an interview she said people should be glad they get what they get, but I am not quoting exactly.
I think bb arrogant, same for their ambassadors.
Well maybe I missed that part, I actually assumed that any business like BrandBucket that is a leader in their own niche would always conduct themselves in a business-like manner. But I stand corrected… I actually think their listing fee is uncalled for, they can pick the top worthy names and keep their database smaller and concentrate on selling. Anyone who charges you a fee before you make a sale in such a market is sketchy.
Including our newly elected Hall way monitor. Thinks he knows it all.
I’m not sure the article itself promotes that, but with such low number of sales, BrandBucket’s main source of income could indeed be the listing fees on the tens of thousands of listed domain names which should not be the case.
Great insights, but was there an exact number of total sales? 11 new sellers, I’m assuming 1 domain each, and 34 repeat sellers but how many domains did they sell? Hard numbers would tell us more about demand for brandables.
BB sells about 80 names a month on average out of 42,000 names with
45 sellers for the month of November and
11 first time sellers
leaves 69 sales spread out among the other 34 sellers
Krell is normally averaging around 18 sales a month
so thats 51 sales left among 33 sellers
second place sellers behind Krell are normally about 3 sales a month
between about 3 sellers so thats 9 sales for those 3 which leaves about
42 sales left among 30 sellers then there’s normally around 5 sellers having 2 sales a month
which leaves 32 sales left amongst 28 sellers which have sold at least one domain before.
These numbers are a bit off but you can kind of see the breakdown.
No science behind this and all hypothetical but probably pretty close.
Thank you for taking the time. Your hypothetical break down makes sense. Anyway you look at it, sales numbers are VERY small, especially when you look at it as a percentage of total domains available for sale during the month, keeping in mind that ALL these domains are hand selected and cherry picked by “seasoned professionals”. In my opinion the sales numbers do not justify a listing fee on domains especially when these domains generic traffic is forwarded to a BB sales page.