• Home
  • About
  • Privacy Policy/Disclosures
  • Advertise
  • Contact

TLD Investors

Domain Investing Stats and Tips

Direct traffic is No. 1 in China

June 26, 2016 by Kassey Lee

Numbers don’t lie. They tell you direction, and the direction is up. I’m talking about the importance and therefore the value of domain names in China.

Baidu has released the latest (April) numbers on how Internet users come to a website, and the trend is very favorable to domain names.

Visit Method Percentage
Direct 42.40%
Referral 30.22%
Search 24.27%
Directory 2.34%
Social media 0.77%

This shows direct (type-in) traffic is the No. 1 source of visitors to a website, and this traffic is trending up as well, increasing from 41.68% in March to 42.40% in April. This means more and more Chinese users are using domain names directly to come to visit a website.

On the contrary, source of visitors from search has dropped from 26.22% in March to 24.27% in April, showing the decreasing importance of search engines in China. Surprisingly, social media are practically insignificant in playing any role in this respect.

This result points to the increasing importance of domain names. As evident in many recent cases such as JD.com and Le.com upgrades, Chinese companies are willing to spend a fortune to secure a short and easy domain name. The easier Chinese consumers can remember a brand and its corresponding domain name, the more often they will use the domain name to visit the brand’s website.

So, domain names in China will continue to be important. In particular, short and easy-to-remember .com names will continue to rise in their values.

This first appeared on Coreile.com

Related Content

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to print (Opens in new window)
  • Click to email this to a friend (Opens in new window)

Filed Under: Chinese Domain Names, Coreile

About Kassey Lee

Kassey Lee is the publisher of Grandseeds.com, a Chinese domain market newsletter containing daily blog, news, and Q&A.

Comments

  1. EM@MAJ.COM says

    June 27, 2016 at 8:23 am

    Excellent findings and thank you for sharing.

    • Kassey Lee says

      June 27, 2016 at 3:50 pm

      You are welcome.

  2. Jon Schultz says

    June 27, 2016 at 1:38 pm

    “The easier… consumers can remember a brand and its corresponding domain name, the more often they will use the domain name to visit the brand’s website.”

    Great quote!

    • Kassey Lee says

      June 27, 2016 at 3:50 pm

      Glad that you like it, Jon.

Recent Posts

  • Seller of Masks.com drops asking price
  • Dynadot wins the Namepros end of the year favorite registrar poll
  • Wales.com worth £3,000,000?

Recent Comments

  • stub on I know it’s only expired domains but I like it
  • Igor Gabrielan on Seller of Masks.com drops asking price
  • JB on Dynadot wins the Namepros end of the year favorite registrar poll

Categories

Monthly Archives

domain name news

© 2021 TLD Investors · All Rights Reserved

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.