By: Raymond Hackney
Monica Gordon from hasoffers.com sat down with Morgan Linton
Domain owners have many different options and channels to choose from once a domain name is acquired. When it comes to monetizing a domain name, one option (besides selling it) is to go with the affiliate marketing route.
I had a chance to talk to Morgan Linton, CTO of FashionMetric.com and CEO of Linton Investments to talk more in depth about the domain industry, how it is evolving, and the role affiliate marketing is playing in that space. Since 2007, Linton Investments has been helping startups acquire domain names.
Monica: What is the state of the domain industry today? How has it evolved over time?
Morgan: The domain industry has gone through an incredible transformation, particularly over the last five years. The largest change was the massive drop in direct navigation traffic as Internet users opted for using search engines over direct navigation. While some domain investors will tell you that parking is alive and well if you look at the data, it tells a very different story. Yes, there are still people making money parking, but they are making a lot less money than they used to.
The industry is now focused on premium domain names that are short, easy to remember and easy to spell. With TLDs like .ME and .CO gaining steam it is clear that the influx of new gTLDs is going to change the domain name world forever.
While I think .COM will always be the gold standard and continue to hold its value, TLDs like .NET, .ORG, .BIZ, etc. are going to be left in the dust with close to 2,000 new TLDs hitting the market. For domain investors I think this means a greater focus on acquiring the right .COM names and a mix of super premium gTLDs that have strong interest with brands.
New TLDs like .XYZ, .APP and many more are poised to disrupt the market by taking innovative approaches to embracing their registrants and creating a real community around their extensions.
Read the full article here
Domain
owners have many different options and channels to choose from once a
domain name is acquired. When it comes to monetizing a domain name, one
option (besides selling it) is to go with the affiliate marketing route.
I had a chance to talk to Morgan Linton, CTO of FashionMetric.com and CEO of Linton Investments
to talk more in depth about the domain industry, how it is evolving,
and the role affiliate marketing is playing in that space. Since 2007,
Linton Investments has been helping startups acquire domain names.
Monica: What is the state of the domain industry today? How has it evolved over time?
Morgan:
The domain industry has gone through an incredible transformation,
particularly over the last five years. The largest change was the
massive drop in direct navigation traffic as Internet users opted for
using search engines over direct navigation. While some domain investors
will tell you that parking is alive and well if you look at the data,
it tells a very different story. Yes, there are still people making
money parking, but they are making a lot less money than they used to.
The
industry is now focused on premium domain names that are short, easy to
remember and easy to spell. With TLDs like .ME and .CO gaining steam it
is clear that the influx of new gTLDs is going to change the domain
name world forever.
While I think .COM will always be the gold
standard and continue to hold its value, TLDs like .NET, .ORG, .BIZ,
etc. are going to be left in the dust with close to 2,000 new TLDs
hitting the market. For domain investors I think this means a greater
focus on acquiring the right .COM names and a mix of super premium gTLDs
that have strong interest with brands.
New TLDs like .XYZ, .APP
and many more are poised to disrupt the market by taking innovative
approaches to embracing their registrants and creating a real community
around their extensions.
– See more at:
http://www.hasoffers.com/blog/intersection-domain-names-affiliate-marketing-qa-morgan-linton/#sthash.PeIg0ZXI.dpuf
Domain
owners have many different options and channels to choose from once a
domain name is acquired. When it comes to monetizing a domain name, one
option (besides selling it) is to go with the affiliate marketing route.
I had a chance to talk to Morgan Linton, CTO of FashionMetric.com and CEO of Linton Investments
to talk more in depth about the domain industry, how it is evolving,
and the role affiliate marketing is playing in that space. Since 2007,
Linton Investments has been helping startups acquire domain names.
Monica: What is the state of the domain industry today? How has it evolved over time?
Morgan:
The domain industry has gone through an incredible transformation,
particularly over the last five years. The largest change was the
massive drop in direct navigation traffic as Internet users opted for
using search engines over direct navigation. While some domain investors
will tell you that parking is alive and well if you look at the data,
it tells a very different story. Yes, there are still people making
money parking, but they are making a lot less money than they used to.
The
industry is now focused on premium domain names that are short, easy to
remember and easy to spell. With TLDs like .ME and .CO gaining steam it
is clear that the influx of new gTLDs is going to change the domain
name world forever.
While I think .COM will always be the gold
standard and continue to hold its value, TLDs like .NET, .ORG, .BIZ,
etc. are going to be left in the dust with close to 2,000 new TLDs
hitting the market. For domain investors I think this means a greater
focus on acquiring the right .COM names and a mix of super premium gTLDs
that have strong interest with brands.
New TLDs like .XYZ, .APP
and many more are poised to disrupt the market by taking innovative
approaches to embracing their registrants and creating a real community
around their extensions.
– See more at:
http://www.hasoffers.com/blog/intersection-domain-names-affiliate-marketing-qa-morgan-linton/#sthash.PeIg0ZXI.dpuf
“The largest change was the massive drop in direct navigation traffic as Internet users opted for using search engines over direct navigation.”
I’d like to know where he got the evidence to support it.
I just don’t get .xyz, but they are putting a lot of $$$ behind it.
But then we’ve seen that money doesn’t guarantee success in business.
The product matters the most at the end of it.