Tech Crunch reports Microsoft has lost $5.5 billion on Bing since its 2009 inception. Currently, losses are at about $1 billion per quarter. But wait — it gets worse. Before Bing was ever a not-quite-household name, Microsoft’s online services division had made no money whatsoever. In fact, CNN Money calculates that since Microsoft started showing off the books for that division in 2007, the company has lost a total of $9 billion.
Other higlights from the article include:
- Bing has some advantages over Google, including intuitive filters
- Google owns the mobile search space
- Bing would need 25 to 30 percent of the search market to start making some money