Let me get the disclosures out of the way first, because when you write about an extension people wonder, “What does the author own?” I own zero, not one .now domain name, though that might change in the future and I will certainly post that on X. Amazon who runs .Now is not an advertiser here. This article is published because outside of .com and .ai my timeline is filled with .now news and sales on X.
I did a post look at .now back in January, delving into where the top sales are now? Most are not developed, that was something Nikul from Hypernames noticed recently. One of the most prominent players in .Now and the whole new gtld space is Top.Domains. They are on top of all things going on in the new gtld space.
Recently Top.Domains shared news on a mystery buyer, (I have no idea who it is, no one shared any info on them with me).
SOLD Gratitude.now for $12,988.00 USD Congrats to the buyer! And we do feel gratitude for our returning customer, who hits those BINs like a real pro. Your vision for .Now is inspiring, sir.
As you, dear domainers, may have noticed, there have been quite a few .Now sales in recent weeks.
How does it work?
Well, it’s simple – there’s an investor/entrepreneur who has been collecting .Now domains going back to the summer of 2025. Which is exciting when you think about it, many of the five figure .Now sales might actually be wholesale from the buyer’s perspective.
That highlights the immense potential some investors see in .Now domains – and that early, when it’s mostly about potential. .Now has generated a community of domainers who believe in the TLD and it seems to have drawn quite a few people outside the industry into domains.
Since the buyer is buying right now Gratitude is from less than two days ago let’s make it more exciting. While we don’t know if they’re reading our posts, there’s a chance, so: Feel free to advertise your .Now domains under this post. We recommend that you check NameBio to see what types of .Now domains they might be interested in, and then pick up one to twenty domains you want to highlight.
Note that this buyer doesn’t seem to find negotiations entertaining but is just pushing BIN buttons. And mainly through Spaceship or Namecheap, so be sure to list your domains (with BIN prices) on the Seller Hub if you want to increase your likelihood of a sale.
We might also be buying though that’s not a promise, as we’ve already invested at scale (well over $50K in recent weeks and well over $100K total) buying from the aftermarket from many of you. Your offer must be good then maybe.
After this post there was another update:
Since we started believing in .Now (April 2025, exactly one year ago), we’ve acquired 100+ .Now domains from the aftermarket for well over $100K, from dozens of domainers. It takes some guts – we’re super proud of that.
One seller offered Top.Domains Zen.now for $3,000 and they got a sale.
In other .Now news
There is a new media site out called MTS or (Monitor The Situation). They are a newly announced X only (formerly Twitter) media outlet launched in April 2026 by a group of venture capitalists, founders, and tech influencers. It acts as a 24/7 live-streaming, “new media” channel covering news, featuring high-profile guests, and aiming to provide an alternative, rapid-response perspective on current events.
They are operating on MTS.now.
18 sales in April for $165,000+ Domain Name Professor Bob Hawkes got in on the auction selling Slope.now for $2,195 as Top.Domains purchased the domain name.
| Domain | Price | Date | Venue |
|---|---|---|---|
| xxx.now | 50,000 USD | 2026-04-15 | TOP.DOMAINS |
| oxygen.now | 18,000 USD | 2026-03-30 | Spaceship.com |
| youth.now | 15,000 USD | 2026-04-17 | Atom.com |
| vegan.now | 15,000 USD | 2026-03-26 | Spaceship.com |
| revolution.now | 14,999 USD | 2026-04-14 | Rebrand.now |
| always.now | 14,888 USD | 2026-03-27 | Hypsta.com |
| gratitude.now | 12,988 USD | 2026-04-16 | TOP.DOMAINS |
| 777.now | 8,000 USD | 2026-03-24 | Spaceship.com |
| myway.now | 4,999 USD | 2026-04-18 | Brandable.now |
| padel.now | 2,995 USD | 2026-03-27 | Atom.com |
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