I asked Google about the top keywords for 2026. Give some perspective on what and how they will be used. Sources are linked at the end of the article. No surprise that there is a big focus on all areas of AI. Conversational type content is something I have been reading everywhere for the past month and is included here.
Top keywords for 2026 focus heavily on AI integration, specialized skills (cybersecurity, data, green tech), tangible sustainability, E-E-A-T (Experience, Expertise, Authoritativeness, Trust) in SEO, and conversational, long-tail queries, reflecting a shift towards authenticity, practical value, and sophisticated user needs in digital marketing and job markets, driven by AI’s influence on search and content.
For Digital Marketing & SEO:
- E-E-A-T & Experience: “Firsthand knowledge,” “demonstrated expertise,” “genuine authority”.
- AI & Conversational Search: Long-tail questions, “AI Overviews,” “semantic fluency,” “intent mapping”.
- Tangible Sustainability: “Energy efficiency,” “durability,” “measurable product benefits”.
- Integration: “Digital PR,” “technical SEO,” “brand reputation”.
For Skills & Job Markets:
- Tech: “AI,” “Data Analysis,” “Cybersecurity,” “Cloud Computing,” “Machine Learning”.
- Human Skills: “Leadership,” “Emotional Intelligence,” “Adaptability,” “Judgment”.
- Action Verbs (Resumes): “Strategized,” “Optimized,” “Implemented,” “Modeled”.
For Consumer & Search Trends:
- Long-tail/Question-based: “How to protect assets from nursing home costs,” “Difference between revocable and irrevocable trust”.
- Retro Aesthetics: “Art Deco,” “chrome,” “geometric patterns” (for lifestyle/design).
Sources:
https://midhudsonweb.com/seo-trends-2026
https://almcorp.com/blog/top-seo-trends-2026-guide-for-digital-agencies-and-clients
https://www.theeverstudios.com/the-best-keywords-for-websites-in-2026
https://www.finalroundai.com/blog/resume-keywords-2026
https://www.cornerstoneondemand.com/resources/article/top-skills-to-learn/
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