SmartBranding.com did a real deep dive analyzing domain extensions and their usage by companies. This had to take a lot of time and it really gives an excellent breakdown on who is using what. Of course .com is the leader but there are some good stats on other extensions and how they are being used.
From the article:
Domain Extensions: The Top Choices
Out of the 92,459 companies we analysed, 87,207 use the .com domain extension. This may be because .com is the most established and widely used domain extension, having been launched in 1985. Its long-standing presence has given it strong global recognition, making users more familiar with and accustomed to websites using .com.
Following .com, the next most popular domain extensions are:
- .io, with 3,000 domains, widely adopted by tech and startup companies for its association with the “input/output” term. It is actually a country code top-level domain (ccTLD) for the British Indian Ocean Territory.
- .ai, with 2,229 domains, popular with AI-focused businesses. The .ai domain extension is the Internet country code top-level domain (ccTLD) for Anguilla, a British Overseas Territory in the Caribbean.
- .co, with 1,635 domains, used as an acronym for company or corporation. The .co. is the Internet country code top-level domain (ccTLD) assigned to Colombia.
There is a lot of info, worth reading and bookmarking.
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