CNBC published a piece today on how content creators and influencers are rethinking their business after outages at Facebook and Instagram. Facebook apologized for the outage in a blog post.
Domain investors have known for a long time you want your domain name to be your hub and social media accounts to be spokes.
Investis Digital does a good job of explaining how to do this and own your audience.
From the CNBC article:
The need to diversify
Many creators and small businesses say Instagram is the platform of choice. It’s easy to connect with users through direct messages and stories, and it offers a more focused community of dedicated followers that convert to sales.
Now, the majority said they would focus on building out their website and diversifying what platforms they are using, the influencers CNBC spoke with said. Some used Twitter, TikTok and email to beef up sales and connect with audiences during the shutdown.
Francis, who runs the consulting company, plans to utilize LinkedIn and email lists, a tool that helped her make some sales during Monday’s outage.
I think this is what we have been echoing for many many years in the domain name space. Never rely on one system for your sales: Post on your own market, get it in your newsletter, get it featured in a blog post, get it in multiple marketplaces, get it on forums… Good names will sell themselves, but some names need to be presented to a wider audience to ever catch an eye.