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Domain Investing Stats and Tips

Some of the most popular keywords and their all time reported sales

February 27, 2021 by Raymond Hackney

Popular Keyword Domain Sales

Everyone has niches and keywords they focus on, some are currently hot, CBD, Crypto. Others are tried and true like shop and online.

Each month I do a post on popular keywords either starting with the keyword or ending with the keyword.

Now in this post I decided to take a look at all reported sales for popular keywords. I should note that when investors are discussing keywords, they are usually talking about two word domain names. The actual standalone keyword is a very premium name that most cannot afford and usually is developed.

So some of these keywords have a large outlier sale that was the actual keyword alone. Casino.com for example at $5.5 million skews the numbers when looking at Casino keyword sales. Same goes for Capital and Shop. I wanted to point that out so readers take that into consideration.

I also added a column for the number of sales over the last three years. That way you can see if a keyword has had the majority of it’s sales recently or if it maybe it’s not as popular lately.

The following is a list of popular keywords where the domain sale ended in that keyword. (Certain keywords have had big sales of just the keyword alone. See, Casino.com, Shop.com and Capital.com.)

KeywordTotal SalesTotal last 3 yearsDollar VolumeAverage Price
Media1,730674$2m$1,134
Labs654357$710k$1,086
Coin772498$882.1k$1,143
Capital966496$2.2m$2,272
Pay693349$1.8m$2,564
Shop2,045819$6.7m$3,287
Tech1,550747$2.1m$1,382
Jobs798233$2.3m$2,845
Homes1,069391$1.6m$1,487
Games1,084381$4.6m$4,260
Store1,563589$2.1m$1,339
Casino463180$6.5m$14,100
Poker35699$751k$2,109
Bet642408$3.5m$5,479
Site732214$2.1m$2,926
TV1,092415$7.3m$6,660
News1,755679$2.2m$1,241
App1,040540$967.6k$930
Cloud640281$1.2m$1,803
Web1,242402$1.5m$1,222
Net1,849586$3.3m$1,781
Online2,589861$2.9m$1,128

DotDB.com has released the top 500 keywords registered by extension count.

I hope this post is a help for those doing keyword research and on the fence about certain domain names at auction or closeouts.

All sales data courtesy of Namebio

Note: There are many sales that are unreported each month. We cannot comment on the unknown, so we deal with what’s reported to, and by, reliable sources.

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Filed Under: Domain Sales, Domain trends

About Raymond Hackney

Raymond Hackney has been involved with domain names since 1997. One of the most prolific writers in the domain industry and founder of TLDinvestors.com and 3Character.com

Comments

  1. Ravi says

    February 27, 2021 at 9:28 pm

    Thanks Raymond.

    Your monthly stats are very helpful.

    This post confirms the monthly stats and gives overall demand picture.

    Thanks for your efforts.

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