Everyone has niches and keywords they focus on, some are currently hot, CBD, Crypto. Others are tried and true like shop and online.
Each month I do a post on popular keywords either starting with the keyword or ending with the keyword.
Now in this post I decided to take a look at all reported sales for popular keywords. I should note that when investors are discussing keywords, they are usually talking about two word domain names. The actual standalone keyword is a very premium name that most cannot afford and usually is developed.
So some of these keywords have a large outlier sale that was the actual keyword alone. Casino.com for example at $5.5 million skews the numbers when looking at Casino keyword sales. Same goes for Capital and Shop. I wanted to point that out so readers take that into consideration.
I also added a column for the number of sales over the last three years. That way you can see if a keyword has had the majority of it’s sales recently or if it maybe it’s not as popular lately.
The following is a list of popular keywords where the domain sale ended in that keyword. (Certain keywords have had big sales of just the keyword alone. See, Casino.com, Shop.com and Capital.com.)
| Keyword | Total Sales | Total last 3 years | Dollar Volume | Average Price |
| Media | 1,730 | 674 | $2m | $1,134 |
| Labs | 654 | 357 | $710k | $1,086 |
| Coin | 772 | 498 | $882.1k | $1,143 |
| Capital | 966 | 496 | $2.2m | $2,272 |
| Pay | 693 | 349 | $1.8m | $2,564 |
| Shop | 2,045 | 819 | $6.7m | $3,287 |
| Tech | 1,550 | 747 | $2.1m | $1,382 |
| Jobs | 798 | 233 | $2.3m | $2,845 |
| Homes | 1,069 | 391 | $1.6m | $1,487 |
| Games | 1,084 | 381 | $4.6m | $4,260 |
| Store | 1,563 | 589 | $2.1m | $1,339 |
| Casino | 463 | 180 | $6.5m | $14,100 |
| Poker | 356 | 99 | $751k | $2,109 |
| Bet | 642 | 408 | $3.5m | $5,479 |
| Site | 732 | 214 | $2.1m | $2,926 |
| TV | 1,092 | 415 | $7.3m | $6,660 |
| News | 1,755 | 679 | $2.2m | $1,241 |
| App | 1,040 | 540 | $967.6k | $930 |
| Cloud | 640 | 281 | $1.2m | $1,803 |
| Web | 1,242 | 402 | $1.5m | $1,222 |
| Net | 1,849 | 586 | $3.3m | $1,781 |
| Online | 2,589 | 861 | $2.9m | $1,128 |
DotDB.com has released the top 500 keywords registered by extension count.
I hope this post is a help for those doing keyword research and on the fence about certain domain names at auction or closeouts.
All sales data courtesy of Namebio
Note: There are many sales that are unreported each month. We cannot comment on the unknown, so we deal with what’s reported to, and by, reliable sources.
Thanks Raymond.
Your monthly stats are very helpful.
This post confirms the monthly stats and gives overall demand picture.
Thanks for your efforts.