Early August Shane Cultra tweeted out he and Travis sold Niq.com for somewhere close to their $250,000 asking price on BrandBucket.
Niq.com has been owned by a few well known players in the domain industry.
It originally sold on Namepros for $8,750 when Michael Sumner of Namebio sold it.
Shane and Travis smartly acquired the name on Sedo for $19,000, a little less than 18 months ago. Any name ending in IQ under $20,000 is an excellent buy in my opinion.
The buyer is the Nielsen Company, the global research company best known for the Nielsen ratings, an audience measurement system of television viewership that is one of the major metrics that is a make or break for a television show.
Two weeks ago they filed NIQ trademark registrations in 4 classes. They center around Data collection, analytics and measurement products.
Currently the site has the wordpress vip holding page up with the example post.
Congrats once again to Shane and Travis.
Three letter .coms bought for the right price continue to be one of the smartest investments you can make.
Patience is the key
You have the added bonus that they are liquid and can trade around the world almost any time day or night if the price is right.
Nas.com is now the highest REPORTED sale of 2020.