SearchEngineJournal.com published an article on Google’s John Mueller and his thoughts on the future of SEO.
I was most interested in the predictions for the future. That AMP is not going away. Accelerated Mobile Pages are always stirs emotions. If you Google AMP Sucks, you will find many articles of those voicing their displeasure.
From the article:
Competition is not going to get easier but there are many options
Discover, Ecommerce because of Covid-19, Videos in Search, and Web Stories will give publishers many opportunities beyond search traffic.
- Structured Data
Structured data will continue to offer opportunities for more traffic
- Importance of Speed Metrics
Speed will get more exciting as something to focus on and that it’s worth investing time into this metric.
- AMP is not going away
Mueller affirmed Google’s commitment to AMP
- Events will continue to be online
Mueller said it would be nice to quarantine the entire community and have an in-person conference and that he missed meeting people in person.