Jenna Jackson wrote an article over at Squadhelp on the C.A.R.E. system. Applying this system to brandable domain names can be a big help to those new to brandable domain name investing.
Many times forum members will either ask, “What makes something a good brandable?” Or they will make a statement that their recent hand registration of oxavuly.com is a great brandable because it’s pronounceable.
C.A.R.E. stands for Context, Appeal, Remarkable, Evocative.
Evocative is a quality that investors should seek out, companies want their brand to be evocative.
What Emotion Does it Trigger?
You’ll know you’ve made a great pick on a business name when it triggers an emotional response from your customers, and if your brand name doesn’t have an emotional impact on your customers, you risk becoming just another brand or just another tech start-up.
Feelings like luxury, happiness, fearlessness, victory, and others, are rare feelings that, when associated with your brand, have the potential of creating intriguing visual and emotional connotations that’ll always keep your customers hooked to your brand.
You can read more on the C.A.R.E. system at Squadhelp.