Darpan Munjal wrote a very good piece over at Squadhelp on how to show up better in results. Years ago there was a big discussion on why some members names showed up on BrandBucket under popular categories.
When some saw certain names that say, were not related to tech showing up in the tech category. Many questioned whether some were getting preferential treatment like former director Michael Krell.
Darpan explains what marketplace must do to improve search algorithms to improve discovery.
Domain investors also need to play a part. From the article:
Domain Investors Must Invest In Merchandising To Improve Exposure
As a Domain Investor, there is an opportunity cost of not merchandising especially for Brandable domains. By adding descriptions, root words, and category associations, you are “training” the Marketplace algorithm about the context in which the name can be relevant. This can significantly increase the possibility that your brandable name will be shown to the relevant buyers when they are looking for names in that category.
For example, in the above example (Flexhale), if you add the associated root words (Flexibility, Exhale, Breathe), you are providing a much better context to the search algorithm. Similarly, you can associate the name to Yoga/ Fitness categories, as well as write a description that not only explains the brand to end user, it also helps the search engine in discovering that name.
If you invest in Brandable Domains, and you are currently not merchandising your domains, you are not maximizing your portfolio sell through to its fullest potential.
There are still millions of high quality Brandable domains waiting to be discovered, and it will take collective effort on the part of Marketplaces, Registrars as well as domain investors to get them the exposure they rightfully deserve.
Read the full article here
