Outbound marketing is a tough job, it’s not just about sending some emails which a lot of new domainers seem to be doing.
You have to take the time to research the prospects you email. You cannot violate the CAN-Spam Act.
You should never be emailing other domain investors, because as this thread on Namepros points out, people get pissed. Started by @biggie it has over 124,000 views and 1,182 posts.
Over the last few weeks there was a new thread about outbound being tricky, and a member feeling like they wasted their time.
Coupled with that conversation online, I had a conversation offline with someone who wanted to do bodily harm to those that insulted him. They were enraged by the insults hurled their way for trying to sell a domain name.
“Raymond I was called everything from a scammer to a thief to a conman!!!”
I replied it can get nasty. You need to think about it, this might not be the best time to be doing outbound.
Again I am never telling anyone how to run their business, you want to do outbound in a global pandemic, do outbound in a global pandemic. (WTF do I know? today is my Birthday and I am blogging about outbound marketing, so I don’t have all the answers. hahaha).
But in all seriousness you do have to be cognizant of the fact that many businesses are trying to stay alive, do whatever it takes to survive.
This might not be the best time to spend money on something they probably don’t need at the moment.
There are exceptions of course, but I don’t think the average domain investor is outbounding with one word .com domains.
But as I told the gentleman on the phone to calm down, look it’s not you, many people get nasty replies. I know some who do outbound right, it’s not spam. They send out a detailed, personalized email for that prospect only. Sometimes it still gets a nasty reply.
I think from reading some posts many think that it’s easy. I decided to do outbound and now the sales will just come rolling it.
When you do outbound for the most part you are going to get less than when you receive an inbound offer.
Some lead out with a price, while others try to get the prospect to make an offer, they usually don’t. You contacted them.
Time and Consistency
It can take a lot of time to do outbound properly. You also need to be consistent. You have to think about what happens if two people reply to you. I remember years ago someone asking me what they should do? They emailed a few companies, two replied back.
One company said I will take it for $600 and they were first, the second company said $800 as they thought that was the asking price.
I asked him if his word was worth $200? He said yes and took the second offer for $800. To each their own, but I think if you contact someone and they agree to your price you take it. It was not an auction.
Think about what you are trying to accomplish and consider the situation those you are contacting are presently in. Don’t get mad and don’t take it personal.
Best of luck