Kathleen Krause published a piece on Squadhelp where I guess their branding experts picked their top phrases.
If you are finding it hard to sum your company up into one, catchy word, see if you can do it in a phrase! Have some fun with it and try to create a collection of words that are unique and captivating.
- StumbleUpon
- Ready to Rise
- We Buy Ugly Houses
- Fruit of the Loom
- Etch a Sketch
- Bon Apetit
- Hello Kitty
- Rotten Tomatoes
- I Can’t Believe it’s Not Butter
- Let Go
- 7 for all mankind
- Citizens of Humanity
I don’t know I consider all of these phrases, We buy ugly houses is probably the best one on that list to me. Some were not company names just the name of a product like, “I can’t believe it’s not butter” Unilever actually rebranded to “I Can’t Believe it’s so Good for Everything.” Before returning to the original in 2019.
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